Data-driven mobile customer acquisition platform, YouAppi, just announced the closing of a $13.1m Series B funding round with investors Hawk Ventures, Global Brain, Click Ventures, Digital Future, Emery Capital, AltAir Capital, and existing investors Glilot Capital Partners, 2B Angels and Flint Capital.
Driven by its success in reaching 1.5bn global mobile profiles accessing 3,500 mobile apps and sites, including The New York Times, Pandora, EA, Orbitz, Zynga, Yandex, Wayfair, and Viber, the latest round marks a 300% increase compared to the previous funding round.
YouAppi raises $13.1m
The company lets app marketers find the right audiences using its predictive algorithms which analyse post-install events. Its OneRun Platform analyses KPIs for each app in real-time. The platform provides a single point to streamline mobile media buying for 450 advertisers via 15,000 campaigns.
Richard Lee, Director of International Business Development, Baidu, adds:
“YouAppi’s mobile user acquisition technology is delivering cost-effective leads for Baidu’s international apps.”
YouAppi plans to utilise the newly raised funds to expand globally, re-organise its San Francisco headquarters and expand its OneRun platform. Ahead of the closure of the round, the company provided efficacy of its Asian offering, working with Baidu, UC Union, Sungy Mobile, Apus, NewBorn Town, Kika as well as Bandai Namco. Revenue from China is predicted to double this year, from 10% to 20% of the company’s global revenue.
Jin Shanghao, Venture Partner, Hawk Ventures, says:
“We invested in YouAppi because of the strong performance results for the company’s mobile user acquisition technology. What really impressed me about YouAppi’s technology is the ability to hit the ground running and deliver strong user acquisition numbers for native Chinese apps at or below the price point set by the app’s marketing team. Most foreign companies have a steep learning curve in China, but YouAppi succeeded immediately upon launching their first few native Chinese apps.”
To date, YouAppi raised $18.1m from Hawk Ventures, Global Brain, Click Ventures, Digital Future, Emery Capital, AltAir Capital as well as existing investors Glilot Capital Partners, 2B Angels, Flint Capital and additional private investors.
Moshe Vaknin, CEO and Co-founder, YouAppi, adds:
“Despite being in a competitive market, closing a B round which increases the investment by more than 300% from our last round, is proof of the efficacy of YouAppi’s technology and team, which is enabling 450 leading global advertisers to secure profitable users around the world. The funding will be used to accelerate growth in China, Japan and other growth markets.”
YouAppi plans to roll out new functionality for its OneRun platform at the MWC in February 2016.