TikTok rolls out self-serve advertising platform globally

Anne Freier | July 10, 2020

App Business

 

TikTok has made its self-serve advertising platform available globally.

This means that the Ads Manager can now be accessed by marketers and brands worldwide.

The move aligns with the app’s strategy to help boost small and middle-sized businesses during difficult times. But smaller businesses also present an excellent opportunity for growth.

Platforms such as Facebook and Google rely on smaller advertisers to generate billions in ad dollars each year.

TikTok initially launched a self-serve platform last year. This lets advertisers schedule their spend flexibly and target audiences and demographics according to product needs.

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In addition, TikTok pledged a $100 million advertising credit for smaller businesses to promote themselves.

Existing advertisers and those new to the platform can apply for a one-time free ad credit of $300. This must be used within one year.

Any additional spending will be matched up to $2,000.

The app maker will also be launching business accounts via its TikTok For Business.

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