With the holiday season just around the corner, a growing number of businesses are looking to schedule impactful ad campaigns.
Now TikTok has shared a series of video clips to help marketers and brands create a business account on the app and upload clips using the Ads Manager.
The video series is easy to follow and delves a little deeper into using Ads Manager. It includes some pointers to utilising campaign creatives and understanding ad insights better.
Influencer marketing continues to be a dominant area attracting ad budgets.
A forecast from eMarketer predicts that marketing spending on influencers in the US will grow to 18.5% on TikTok by 2024.
Join Top Apps Who Choose Luna To Scale Apple Search Ads
Bumble scaled their Apple Search Ads campaigns using Luna’s keyword discovery tool and smart bidding algorithm. Join them – start scaling with Luna now.
Get started with Luna for freeThat’s up from 2.3% in 2019.
The rise is eating into the share of influencer spending on both YouTube and Facebook which are predicted to drop slightly to 17.2% and 13.3%, respectively.
Meanwhile, influencer spending on Instagram will drop just 0.1% remaining relatively flat.
