Smaato expands team to accelerate mobile marketing technology innovations

Anne Freier | February 20, 2017

Mobile Advertising

smaato new team members

Source Smaato

Mobile advertising platform Smaato, has appointed Ryan Klinefelter as Chief Corporate Strategy & Development Officer and Gerry Louw to Chief Technology Officer, following a period of fast growth at the company.
Just recently, Smaato completed its acquisition of Spearhead Integrated Marketing Communications Group. The company continues to innovate in its platform.
Louw and Klinefelter will be positioned to accelerate Smaato’s strategy to build a strong marketing tech solution.
As CTO, Louw heads an engineering team to oversee the company’s tech architecture, research and development into machine learning and other new technologies.
Klinefelter will be using his expertise to manage acquisitions and financial activities that drive Smaato’s growth.
Ragnar Kruse, CEO and Cofounder of Smaato, says:

“Both Gerry and Ryan have been instrumental in navigating Smaato through a critical inflection point in the business and our acquisition, and we have the utmost trust in their abilities to guide us in this new chapter of growth as we build out our platform and scale in new markets.”

Louw has previously held executive leadership and engineering roles at RhythmOne,, World Wrestling Entertainment and VMS. He has further led start-ups of variable sizes and launched various industry solutions to increase growth. In addition, he led various IPOs and acquisitions. He says:

“Smaato has always been a technology-first company, and now with Spearhead, we are entering a new phase of expanding the capabilities and scope of our platform, with a particular emphasis on demand-side technologies that strengthen our leadership as the end-to-end mobile monetization solution.”

Klinefelter brings on board 10 years of investment experience within digital media and investment platforms. He joined Smaato in 2014 as VP of Corporate Strategy and oversaw the Spearhead acquisition. Prior to that, he worked for RhythmOne Plc and oversaw acquisitions including Grab Media, Rhythm NewMedia, Lyfe Mobile and AdKarma. He adds:

“Today we have the runway to execute on a range of strategic initiatives over the coming years that will drive growth in new markets and deepen our ties in existing ones, and we’re also in a strong position to acquire the companies that will help get us there faster.”

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