Sizmek, the demand side platform, has announced a partnership with ad marketplace Sublime in order to bolster its audience targeting tools and media inventories for mobile ads.
The companies will integrate their platforms to enable advertisers improved access to resources for more creative campaign creation.
“By integrating with Sizmek’s AI technology, our leading platform will empower marketers to target audiences even more efficiently – resulting in enhanced engagement and improved business outcomes,” said Andrew Buckman, Sublime’s managing director EMEA. “This is essential at a time when consumers are increasingly demanding and their requirements are constantly evolving.”
Sizmek has been working to provide improved AI technologies for better creative optimisation and data integration. Meanwhile, Sublime provides brand safe and targeted adverts.