Shopping online, including on mobile, is now so popular it’s essential for fashion brands to embrace the technology, says Condé Nast in its latest Love List Brand Affinity Index survey. It states more than a third of clothes shopping takes place online, and that it’s more popular among men than women. Men shop online 42% of the time, while the number drops to 35% for women.
Pamela Drucker Mann, Condé Nast’s chief marketing officer, said:
“The retail industry is in the middle of a seismic transformation, and if you want to be a next-gen company, you need to adopt a digital and mobile-first strategy. Amazon is the perfect example. As millennial and gen z consumers become a dominant spending force, their phones are their connection to the world, and it’s only getting easier for them to spend their money by using it.”
Amazon was ranked as the number one clothing retailer by men and women in the U.S., and came second in a list of apps those surveyed were using more now, than several months ago. Snapchat beat it to the number one spot, and it was followed by social networks Instagram, Twitter, and Pinterest.