Mobile in-app SSP, Thirdpresence, has announced Sizmek certification for its HTML5 Vpaid video advertising player.
Thirdpresence adds Sizmek verification
The feature lets advertisers measure video viewability and expand creative content to include interactive elements.
Markus Baeckstroem, CEO of Thirdpresence, explains
“Video viewability is a key issue for advertisers. Sizmek’s certification means advertisers can feel confident in buying our in-app video inventory. We are pleased to be able to offer HTML5 VPAID as the marketplace for premium in-app brand advertising expands. Advertisers need to be able to measure viewability, whether the transaction is programmatic or direct sold.”
According to eMarketer research, one in three consumers now view video on their mobile devices in the US alone. Indeed, mobile video ad spend is predicted to grow 47% this year in the US.
US digital video ad spend by device
Jaime Singson, Director of product marketing, Sizmek, adds:
“We congratulate Thirdpresence for achieving Sizmek certification for their in-app video player. This certification adds Thirdpresence to a select group of companies that are certified for in-app HTML5 VPAID and shows that they are committed to increasing transparency and accountability in the in-app video advertising market. The ability to add an interactive layer to mobile video advertising is also a key feature for advertisers, since this has been possible on desktop for a long time.”