Heap, the mobile data analytics provider, just announced that it raised $11m in a Series A funding round, led by NEA and including Menlo Ventures, SVAngel, Initialized Capital, and Pear Ventures.
Heap announces new funding
Heap was launched in 2013 to forego a series of bottlenecks within analytics. What makes it unique? Its technology auto-captures all the data. This saves consumers time and eliminates the need to define events upfront or maintain tracking codes whilst data accumulates.
Now, the company serves its core analytics infrastructure to over 4,000 businesses. However, Heap admits its still early days and plans to roll out some new features for its analytics soon. These include layers that auto-collect data and automated tracking to consolidate this data as well as adding a new information layer for things such as “purchases” or “active usage”.
In addition, it wants to explore new reporting and visualisation tools and provide better insights and deep statistics for those who need them. Analytics are driving decisions made by many teams including product, marketing, sales, design and customer service. Hence, it’s important that these people have their individualised tools and workflows to access.
Matin Movassate, CEO, Heaps, says:
“[Heap is] most successful when it’s adopted by basically everyone in the organization and becomes the foundation for analysis across teams.[…] With the growth that we’ve been seeing, bringing on more customers requires us to invest a lot more in headcount.”
Heap has raised $13m to date. Its clients include Zendesk, Twilio, Optimizely and CrunchBase.