Microsoft tests Adblock Plus in beta version of its mobile Edge browser

Andy Boxall | June 25, 2018

App Business

Microsoft is testing Adblock Plus inside its Edge web browser for Android and iOS users. The ad blocking feature is built into the beta version of the browser and only needs activating in the app’s settings. AdBlock Plus is available as an add-on for mobile browsers, but few major browsers install it as standard.

Adblock Plus first became available for Edge on Windows 10 in 2016, when the browser received an update enabling extensions. The team stated at the time the code for Adblock Plus for Edge was based on Adblock for Chrome. This is the first time it has reached Edge for mobile devices.

Microsoft is not the first to include ad blocking software in its browser, with Google and Mozilla both providing in-house systems. It’s estimated Edge has been installed five million times on Android, based on Google Play Store data; but its iOS performance is not known.

The Adblock Plus feature is only part of the beta Edge browser, and has not bee released for all users at the time of writing.

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