Instagram appears to be working on a new technology that would enable users to share their location with Facebook to enable more precise advertising targeting options.
First uncovered by tech expert Jane Manchun Wong, location sharing on Instagram appears to be not in testing just yet. However, it may confirm widespread speculation that mother Facebook is looking to exploit the photo app more heavily following the departure of Instagram’s founders over differences in future direction recently.
A spokesperson said:
“To confirm, we haven’t introduced updates to our location settings. you know, we often work on ideas that may evolve over time or ultimately not be tested or released. Instagram does not currently store Location History; we’ll keep people updated with any changes to our locations settings in the future.”
Facebook was previously fined $122 million after the company failed to disclose to EU regulators that WhatsApp user data was being automatically matched to Facebook identities.
Expanding Instagram to automatically access user location data could lead to renewed criticism of the social media company’s data privacy practices.