HUAWEI Ads secures App Growth Awards win at annual event

Partner Post - HUAWEI Ads Mobile Marketing Platform tailored for HUAWEI devices

Posted: December 14, 2021

Recognizing the platform’s successful growth over the last 12 months, HUAWEI Ads secured a win at this year’s App Growth Awards.

HUAWEI Ads has secured a win at this year’s App Growth Awards ceremony, celebrating its efforts in performance-driven user-acquisition (UA) solutions throughout 2021. 

Held in Berlin as part of the App Promotion Summit, the App Growth Awards recognise app industry innovation, drawing hundreds of submissions from around the world. Finalists are judged by over 20 industry experts, with HUAWEI Ads securing the UA award for impressive growth over the past year. 

Describing themselves as the ‘annual barometer for the global app growth and marketing ecosystem,’ the App Growth Awards launched in 2017 to celebrate European businesses that are innovating and growing in app development industry. Each year, the awards celebrate app marketing progress, with the HUAWEI Ads’ win demonstrating the growth of the platform and its efforts in user acquisition. 

This year’s win highlighted HUAWEI Ads’ effective performance-driven UA solutions, inclusive of local support, competitive cost-per-thousand (CPM), successful cost-per-click (CPC) rate, as well as effective cost-per-action (CPA) and cost-per-install (CPI) for apps, games, and e-commerce solutions.

“We are extremely honoured to receive this recognition from the App Growth Awards,” said Neo Miao, President of Business Growth, Huawei Mobile Services Europe, Huawei Consumer Business Group. “We welcome new partners to come on board as we continue our growth, and we look forward to working even closer with our existing partners. Our mission is to build an exciting, tailored Ads service that supports businesses to achieve excellence, all while offering unique, premium content to consumers. Together, we will continue to build an open and intelligent ecosystem to better connect the world.”

HUAWEI Ads – real-time advertising tailored to Huawei devices

As well as recognising HUAWEI Ads’ success in UA, the App Growth Awards also shed light on the platform’s impressive growth over the past year. HUAWEI Ads now reaches over 1 billion connected Huawei devices and over 730 million Huawei device users, covering over 150 advertisers, with more than 33,000 apps globally integrated with the HUAWEI Ads Kit as of September this year.

Winning for the first time at the App Growth Awards, HUAWEI Ads has also been praised for its tailored approach to advertising across devices, with strong performance among close partners to prove. Partner solutions have seen efficiency and effective growth, with one of the key partners, a top e-commerce service provider, seeing up to 537% increment in daily activations, improvement of CTR of up to 278%, while keeping the activation cost efficient well below 45%. 

The platform is open and available to media agencies, as well as app publishers worldwide, incorporating Huawei’s smart ecosystem marketing advantages to bridge communication between its partners and device users. HUAWEI Ads can create niche audiences for partner ads, using the Data Management Platform (DMP) to accurately target the intended demographic.

Huawei has also worked to create a platform with an optimum user and partner experience. Users are able to access an in-app mini details page before downloading to keep everything within one page. A promotion program is also available for advertisers and certified agencies in Europe, providing free trials, early-bird incentives, and premium on-device media resources. 

HUAWEI Ads’ success at this year’s App Growth Awards demonstrates the platform’s fast development in the world of advertising – it has also been described as ‘one of the fastest-growing platforms in Europe’ by AppsFlyer. In the coming years, HUAWEI Ads will continue to bring out new features to further improve its partner and user experience. Features such as cost-effective advertising offers are coming soon, designed to adjust bidding automatically in real-time, to boost conversions while reducing costs. 

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