How to manage App Store Optimization workflow and updates efficiently

Partner Post - App Radar We Grow Apps

Posted: April 1, 2020

App Store Optimization (ASO) is the process of increasing your app’s visibility in the app store. It’s frequently compared to Search Engine Optimization (SEO), but there’s one big difference. ASO goes into effect much faster, which means you need to update your ASO strategy more often. Falling behind could result in a drop in App Store and Google Play rankings. And this would ultimately lead to a decrease in organic downloads. How can you and your team efficiently manage your ASO workflow and updates? We’re about to find out. Keep reading.

Step 1: App Keyword Research

The first step of ASO is keyword research. You need to find keywords that have high popularity (high search volume) and are relevant to your app. Many tools can help you with the task. For example, App Radar’s App Store Optimization tool enables you to find new keywords and track your app store rankings. Their tool also offers AI-recommendations on which keywords you should include in your app store listing and which to take out.

By implementing high popularity and relevant keywords, you ensure that your app is found by the right audience. Getting downloads from people who aren’t a fit for your app may harm your growth. That’s because people who do not fall into your target audience are more likely to uninstall your app. So always try to reach your target audience.

Step 2: Implementing Keywords in Your App Store Listing

After you’ve created a good set of keywords, you’ll have to implement these keywords into your app store listing. The task can become quite cumbersome if you are working with multiple localizations or app storefronts. This is where tools like the Bulk Store Editor comes in handy.

Using the Bulk Store Editor, you can edit the metadata fields for every localization at once. Don’t forget to max out your character count as best as possible. Doing so increases your keyword capacity, and thus, your chances at ranking high in the app stores.

For iOS apps, Apple indexes keywords in the App Name, App Subtitle, and hidden Keyword Field. Keywords in your App Name hold the most weight, then Subtitle, then Keyword Field. You don’t want to repeat keywords across any of these fields. A keyword only needs to be shown once for Apple to index it.

For Android apps, Google indexes keywords in the App Title, Short Description, Long Description, and User Reviews. Unlike Apple, Google will only index keywords that are repeated around 3-5 times. You still want to put your strongest keywords in the App Title. Then use the Description fields to repeat them.

Step 3: Optimizing Your App Screenshots

Next, you’ll want to make sure that your app screenshots are converting well. Your screenshots should be neatly designed and easy to understand. They should also speak to your target audience, meaning the text in your screenshots needs to match your target audience’s native language.

Uploading screenshots for 10+ locales in App Store Connect and Google Play Console can take 10+ hours. But, now there’s a much more efficient way to manage these creative assets. The App Radar Media Manager allows you to upload screenshots for every locale and device size in just 1 click. All you have to do is drag and drop; then you’re done.

When should you update your screenshots? There are multiple events that you can take advantage of. The first being seasonal trends and holidays. If you have a fitness app, it’s good practice to target the new year mentality in your app screenshots. The Sweat app does precisely this.

Another reason to update your screenshots would be to keep up with design trends. At the moment, it’s popular to showcase a clean interface on a phone silhouette. By keeping up with trends, you’ll make your app more appealing to potential users.

Step 4: Reply to App User Reviews

A large part of ASO is your app’s ratings and reviews. They influence people’s decision to download apps. Apps with higher ratings and more positive reviews rank higher in the app stores and get more downloads.

The first step to improving your rating is to get more of them. Prompt your users to leave a rating and review after they’ve hit a good achievement in your app. Happy users will leave more positive reviews.

The second step is to read through and respond to the user reviews you get. People like to know that you, as an app developer or publisher, care about them and their feedback. Google saw that app developers who responded to their user reviews experienced a +0.7 boost in their average star rating. Moreover, users who get a response are likely to change their initial negative review into a positive one.

When you reply to user reviews, make sure you are polite, considerate, and also using an on-brand voice. You can take advantage of the Reply Templates in App Radar to have a consistent brand voice and also respond quicker.

Step 5: Track, Analyze, Repeat for Increase App Growth

One of the essential pieces of your ASO workflow is tracking what you do, analyzing its effects, and repeating the successful strategies. Using the App Radar App Store Optimization tool, you can identify which ASO updates, including changes to your app screenshots, had a positive impact on your app growth.

Signs of growth include spikes in store impression, store listing views, app downloads, and app revenue after you’ve released an ASO update. By pinpointing which changes caused an increase in your numbers, you can replicate the effect more quickly. Iterations of the track, analyze, and repeat method will lead you to the app success you’re striving for.

In addition, the App Timeline feature in App Radar shows you not only your ASO updates but also those of your competitors. You can then see if you are keeping up with the update cycles of other apps in your niche.

Do it All in Teams with App Radar

With App Radar, you’ll be able to work through your entire ASO process from keyword research to update release. App Radar helps you find lucrative keywords and gives you tools that make publishing ASO updates much faster. You can edit your entire app store listing within your account and publish the changes directly to App Store Connect and Google Play. But that’s not all.

App success is usually achieved in teams. There are backend and frontend developers, UX/UI designers, user acquisition managers, and more that come together to make an app successful. That’s why App Radar supports Teams. You’ll be able to add team members to your account so designers can work on uploading screenshots at the same time user acquisition managers can research keywords.

It’s time to get back to productivity. Create a free App Radar account today.

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