Avazu has released a new white paper that focuses on Brazil being the world’ s 11th and Latin America’ s biggest game market. Thanks to the large size population in Brazil, mobile internet development has been booming in BRIC, ranking forefront of the world in recent years. In the meanwhile, the significance of BRIC also makes it the focus of major internet corporations’ strategy layout. Under the action of the two forces, BRIC may be leading the world trend of internet.
As a technology-driven multinational Internet conglomerate, Avazu Holding recently conducted research and analysis towards Brazil internet industry from seven aspects, including industry environment, the development of the Internet, the social network, advertising, App market, games and e-commerce. As one of the BRIC countries, Brazil is world’ s 11th and Latin America’ s biggest game market. According to Newzoo, the game market of Brazil was about $1.5 billion in 2015, and is expected to reach $1.6 billion in 2016. Meanwhile, Brazil is also the biggest ad market in Latin America, and IAB predicted that Brazilian digital advertising market will reach 10.4 million Reais (about 3.2 billion USD) by the end of 2016, 12% more than 9.3 million Reais (about 2.8 billion USD) in 2015.
Despite of currently economic turmoil, the digital marketing will be growing at double-digit rates in next few years, so Brazil’s game and digital ad market still has unlimited potential.
You can download Avazu’s seventh white paper here.