Food deliveries using mobile apps were up 130% in 2018 compared to 2016, according to new data from App Annie.
Meanwhile, downloads of the top 5 food delivery apps jumped 115% during the same period.
The leading food delivery apps globally Grubhub, Uber Eats, Zomato, Postmates and DoorDash grew particularly strongly in emerging markets such as India, where food delivery app downloads jumped a whopping 900%.
A large number of these downloads can be attributed to users experimenting with what they like best.
Meanwhile, more established markets are monitoring user engagement more closely. However, downloads of food delivery apps still grew 255% in Canada and 175% in the US over the measurement period.
At the same time, traditional restaurants and cafes such as McDonalds and Starbucks are becoming more creative when it comes to their mobile marketing efforts to stay relevant. Starbucks for example launched a loyalty programme, whilst other chains are utilising push promotions, text messages and messengers.
Meanwhile, Burger King has been offering Whopper burgers for just one cent to users downloading its app within 600 feet of a physical McDonald’s restaurant, resulting in its app reaching the top spot for daily iPhone downloads for food and drink apps in the US in December.
The chain has also partnered with DoorDash for a Super Bowl themed promotion.