Fever, a London-based startup behind an events discovery and planning app, has secured funding of $35 million. The round was led by Japanese internet giant Rakuten and also included participation from existing backers Altresmedia and Accel, as well as former Alibaba Investment chair Michael Zeisser.
Fever’s app generates personalised events listings in more than a dozen cities worldwide. It also owns viral social media channel Secret Media Network and now claims 25 million unique users per month across its main markets in London, New York, Paris and Madrid.
“The investment comes at an important time for Fever, as we expand our platform, enter new markets, and shape the experience landscape with our Fever Originals,” said co-founder and chief executive Ignacio Bachiller.
“The round will cement Fever’s position as the go-to platform for consumers looking to discover new urban experiences.”
Oskar Mielczarek de la Miel, managing partner at Rakuten Capital, said he has been impressed by the quality and leadership of Fever’s young team as well as its “growth and success in reaching large digital audiences”.
“Fever’s innovative solutions uniquely position the company to capitalise on the fast-growing experience economy and have proven very valuable to digital marketers.”
Fever said it plans to use the cash injection to expand into new cities and continue investing in its technology.