E-commerce messaging app Attentive launches with $13m investment

Ben Heathcote | February 13, 2018

App Deals


Attentive, a personalised messaging app for e-commerce and retail businesses, has raised a $13m Series A investment. The round was led by Bain Capital Ventures along with participation from Eniac Ventures and NextView Ventures.

Attentive was launched in 2016 by Brian Long and Andrew Jones, the co-founders of mobile app start-up TapCommerce, which was acquired by Twitter in 2014.

The company provides a new way for brands to automatically send personalised mobile messages across the entire customer lifecycle – from product recommendations and limited-time sales, to payments and real-time customer service.

Brian Long, CEO of Attentive, said:

“Consumers are tired of one-way, mass communication channels. Messaging is the best way for people to interact with their favourite brands, and everyone knows how to use text messaging.”

Scott Friend, managing director at Bain Capital Ventures, added:

“As experienced marketing and commerce investors, we are always on the lookout for amazing entrepreneurs who see where the world is headed in advance of the market.

“We had the benefit of working with Brian and team in their past business and are excited to partner with them once again as they address what we believe is the next huge platform opportunity in mobile marketing—messaging.”

Despite operating in stealth up until now, Attentive claims to be working with more than 50 e-commerce and retail businesses.