Deezer launches mobile programmatic audio ad solution

Anne Freier

In Mobile Advertising. December 10, 2018

Deezer Brand Solutions, the advertising arm of music streaming platform Deezer, has just launched a mobile programmatic audio ad functionality in partnership with Triton Digital in an effort to boost mobile audio ad efficiency.

Audio ad buyers are able to purchase Deezer inventory across 20 countries via Triton’s Yield-Op SSP.

“Deezer is a premium publisher, and we are proud to have their inventory offered via Yield-Op for private deals and on open auction in the a2x marketplace,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “Enabling agencies and advertisers around the world to engage Deezer’s millions of monthly active users with targeted, relevant ads will further strengthen the high-quality, personalized listening experience that Deezer has always delivered.”

Deezer already provides non-skippable audio ads at a frequency of one audio ad per break. The company says that this ensures each brand’s message is heard, whilst also limiting user interruption.

The music platform currently has 14 million monthly active users across 180 countries.