Bamboo launches Automated Facebook Ads Analyst to improve ROI of mobile ads

Mobile performance marketing firm Bamboo has just launched an Automated Facebook Ads Analyst.

The self-serve platform called bamboo.ai provides performance insights for Facebook ad campaigns and data visualisations to help advertisers make sense of their ads on the social media platform.

It addresses a major price gap in the Facebook Marketing Partner ecosystem between enterprise tools such as Smartly.io and Kenshoo, and the native Ads Manager provided by the social network.

Because the costs associated with heavier enterprise tools is high, this usually leaves smaller advertisers little choice. Bamboo.ai aims to address this shortcoming.

Best of all, advertisers in the US can use the platform free of charge during the coronavirus pandemic.

During early alpha testing, Bamboo noted that around 50% of platform sessions led to advertisers adjusting and optimising their ads based on the information bamboo.ai had uncovered.

“COVID-19 has unfortunately forced many UA teams to downsize and/or tighten their ad spend. We hope that launching bamboo.ai for free will give many of these brands an easier way to drive up their ROI with limited budget,” said Daniel Pearson, co-founder and CEO of Bamboo.

In the long-term, Bamboo says it plans to build a platform similar to Amplitude Analytics that focuses on Facebook ads.

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