App Samurai launches Resilience Grant for mobile app publishers

Mobile growth platform, App Samurai, has launched a global Resilience Grant to support mobile app publishers which support the mental, physical and emotional health of users as the coronavirus lockdowns continue.

The award will be up to $10,000 in value in ad spending to support user acquisition campaigns for start-ups.

To be eligible, app developers must be able to demonstrate that their apps support mentall, physical or emotional wellbeing.

In addition, App Samurai will provide dedicated support from its team to make sure that app publishers can boost the success of their scheduled campaigns and reach larger audiences.

“Whilst governments around the world introduce unprecedented fiscal measures to support businesses and individuals during this incredibly challenging time, start-ups and the entrepreneurs who launch them continue to struggle,” said Emre Fadillioglu, CEO and Co-Founder, App Samurai. “They are the lifeblood of the mobile app ecosystem so we wanted to do what we could to support this community and in turn the users they help.”

App publishers who are deemed eligible can apply via this link until July 10th, 2020. Successful applicants will receive notification by July 27th, 2020.

The choice will be made by a selection committee consisting of leaders of App Samurai and independent marketing experts.

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