How To Make The Most Of App Re-Engagement Advertising

George Osborn | August 20, 2014

App Marketing

Oh no! One of your beloved app users has, like milk left out on a warm porch, churned. And just in case you think I’m being literal, what I’m really saying is that they have stopped using your app for whatever reason and look like they aren’t coming back. But there is, fortunately, something you can do about it: hit them with app re-engagement adverts.

By utilising these handy ads, you can find and target users who have given up on your app and coax them back into your loveable arms. How though do you make the most of this exciting new development in mobile marketing? What do you do to make sure you aren’t chasing jilted lost causes? And how do you even go about setting all this magical marketing up?

Florian Lutz of Trademob took to the stage at the App Promotion Summit in Berlin to answer all those questions and more when he talked re-engagement to the crowd of attendees. In particular, we really enjoyed the following highlights from his talk which really helped to illuminate the whole topic:

  • Insight into when you should be thinking about retargeting users.
  • Information on how to set up tracking to learn when a user is in need of a prompt.
  • Working out the overall impact of retargeting to the app marketing funnel.

Check out Florian’s talk below now on Youtube and get your app marketing efforts on the road to re-engagement.

You can get access to all the videos and transcripts from the conference in our App Promotion Summit Berlin Bundle

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