The original Angry Birds and its sequel, Angry Birds 2, are still studio Rovio’s most popular titles, despite the many spin-off games it has released since the first. The monthly user numbers easily eclipse its other titles, but fall far behind top titles by other major mobile game studios.
Ahead of a possible Rovio IPO, Verto Analytics has looked at the user numbers of the Angry Birds games. The first is still Rovio’s most popular, with two million unique users in July this year, followed by Angry Birds 2 with 1.4 million unique users.
Angry Birds Rio is behind these two, with less than 750,000 monthly users. However, Angry Birds Star Wars 2 and Angry Birds Epic each have less than 250,000 monthly users, putting these titles at the bottom of the chart for Rovio.
Verto Analytics points out King’s Candy Crush had 10.2 million users during July, and Supercell’s Clash of Clans had 5.6 million.
The company says:
“While King and Supercell roll out fewer expansions or sequels to their existing mobile games franchises, Rovio’s numerous Angry Birds releases could be cannibalizing their own users, hindering its IPO performance. With Supercell valued at over $10 billion at the time of their acquisition, and the King acquisition almost at $6 billion, in the sink or swim environment of the mobile gaming industry, Rovio’s $1 billion valuation heading into its IPO seems like a weak showing in comparison.”