Adjust launches Control Center to manage mobile ads more effectively

Anne Freier | February 21, 2020

Mobile Advertising

Adjust, the mobile measurement and fraud prevention company, just launched its new Control Center to help advertisers manage their mobile ads more effectively.

Control Center will be part of the Adjust Automate suite.

As marketers are predicted to spend a whopping $286 billion in mobile ad spend in 2020, the new product aims to simplify what is otherwise a complicated process.

According to Adjust, 81% of marketers previously said their company planned to increase its marketing or ad automation budgets this year.

“Mobile is one of the most sophisticated and technical channels in marketing today, but it relies on a huge amount of manual work,” commented Paul H. Müller, co-founder and CTO at Adjust. “According to our research, marketers would have to adjust over 250 distinct bids and spend limits. That means even a moderate number of campaigns can become complex to keep updated.”

On average, marketers are dealing with 19 ad campaigns across 14 different networks which requires improved scale.

Among the three biggest issues for marketers are merging and acting on disparate data sources, updating bids and budgets manually and managing campaigns accurately. The Control Center aims to simplify these processes.

“With Control Center, marketers can offload manual, routine tasks, leaving them free to focus on being creative and pushing the boundaries of what marketing can achieve,” Müller continued. “The product also has the potential to be an equalizer in mobile marketing, massively increasing the number of campaigns one person can manage, and allowing smaller teams to compete with larger marketing departments. With it, the battle will gradually shift from out-spending to out-thinking competition.”

The Control Center will be available as a separate package for clients and can be accessed from the dashboard. An Enterprise version will be available for full customisation.

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