In its second quarter revenue report for 2018, Spotify has revealed a considerable increase in the number of mostly active users, and paid premium subscribers, compared to last year.
At the end of June 2018, Spotify had 180 million monthly active users, up by 30% over the same period in 2017, along with 83 million premium subscribers. This is an increase of 40% over last year.
Spotify says its mid-year campaign to attract new users went very well, and contributed highly to its increase in premium subscribers. The primary source of gross revenue is its Family Plan, with, “lower churn due to strong retention,” the company says.
Latin America and Rest of World, “continues to outpace growth in our more established markets,” Spotify says regarding its monthly active user increase. Ad-supported users total 101 million, also up by 23% over 2017.
Spotify says it expects the new user interface it introduced for the ad-supported app version to, “drive improvements in engagement, retention, and conversion,” over the rest of the year.