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  Game downloads hit 4.7 billion last month Posted on August 18, 2021 by Anne Freer 7 billion downloads across App Stores and Google Play last year, which is a slight drop of 2.
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  Consumers were spending 34% more on video and photo apps Posted on August 06, 2021 by Anne Freer Apple iOS app accounted for 83% of revenue growth but Google Play spending has increased a whopping 126% to $78 million (up from $35 million in 2020).
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  Travel app downloads jump to 86% as restrictions lift Posted on July 19, 2021 by Anne Freer While TikTok is still the most downloaded app worldwide on the App Store and Google Play, WhatsApp scored in June with 21 million downloads on iOS alone.
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  Lifestyle app consumer spending rises 30% in Q1 2021 Posted on July 05, 2021 by Anne Freer Google Play installs reached 69 million in the last quarter, up 30% at a share of 46% downloads – the....
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  Consumer spending in apps breaking records at $34 billion in Q2 2021 Posted on June 29, 2021 by Anne Freer Spending on the App Store grew 30% year-on-year to $22 billion while Google Play spending shot up 20% to $12 billion.
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  Top 10 mobile game downloads climb another 17% in May Posted on June 17, 2021 by Anne Freer Meanwhile, Bridge Race jumped to the top of the Google Play charts with 38 million new users.
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  Streaming app revenues up 48 percent over 2020 Posted on May 25, 2021 by Anne Freer iOS users represented the majority of spending, followed by Google Play, which climbed nearly 5 percentage points.
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  Malware detected in Google Play apps made purchases from users' phones Posted on April 22, 2021 by Anne Freer Google Play has once again suffered a bout of malware.
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  In-app revenues continue to grow faster even as lockdowns come to an end Posted on April 19, 2021 by Anne Freer Among Us! is no longer among the top 10 Google Play Games, which suggests that hyper casual games may be becoming harder to compete with.
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  In-app purchases rose 40% during Q1 2021 Posted on April 06, 2021 by Anne Freer In-app purchases were up 40% to $32 billion year-on-year in Q1 2021 on iOS and Google Play, according to new data from App Annie.

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  Get your app ready for iOS 15: what’s new for ASO Posted on September 16, 2021 Unlike Google Play Experiments, app developers will be limited to A/B testing their icons, screenshots, or app....
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  Using predictive models to triple ad performance. Bidease & inDriver case study Posted on September 09, 2021 ...apps installed besides the default or pre-installed ones; About 100,000 new apps are released on Google Play every month.
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  Has your app customer lifecycle funnel sprung a leak? Let’s fix it. Posted on August 31, 2021 ...remember that there are over 2 million apps in the iOS App Store and over 2 million apps in Android Google Play—which means that app stores are extremely crowded! ASO is your chance to increase your....
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  About to IPO? Try these 5 steps to scale your mobile app before going public Posted on July 29, 2021 It has over 22 million reviews on Google Play, averaging 4.
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  How to increase App Store conversion rate: spy on competitors Posted on July 22, 2021 ...Explore suggestions in the “You Might Also Like” in the App Store and “Similar Apps” in the Google Play Store.

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  Posted by Artyom Dogtiev And it is no secret that Apple’s App Store makes more money than the Google Play Store does.
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  Top App Store Optimization Companies (2021) Posted by Artyom Dogtiev Specifically, for a mobile app to be ranked on the iTunes App Store or Google Play high, above mentioned parts of of its app marketing copy need to contain the app’s target....
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  Top App Marketing Companies (2021) Posted by Artyom Dogtiev ...App Store Optimization and capable to drive mobile app user acquisition via the Apple’s App Store, Google Play or both.
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  Top App Monetization Companies Posted by Jamie Giggs For instance, free apps are the source of 98% of Google Playrevenue.
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  Top User Acquisition Companies (2021) Posted by Pia Subramaniam ...are booming at a rapid speed, with over 5 million mobile apps available on the Apple App Store and Google Play Store marketplaces combined.
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  Top App Builders (2021) Posted by Artyom Dogtiev publishing paid-for applications in Apple’s App Store has a yearly cost of $99, while Google Play has a one-time fee of $25 which cannot be avoided.

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