Google Play is a digital distribution service operated and developed by Google. It serves as the official app store for the Android operating system, allowing users to browse and download applications developed with the Android software development kit (SDK) and published through Google. Google Play also serves as a digital media store, offering music, magazines, books, movies, and television programs. It previously offered Google hardware devices for purchase until the introduction of a separate online hardware retailer, Google Store, on March 11, 2015.
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Google deletes 600 apps from Play Store over disruptive mobile ads Posted on February 24, 2020 by Anne Freer Google recently removed 600 apps from its Google Play store and ad monetisation platforms AdMob and Ad Manager for showing disruptive ads outside....
Chinese mobile makers launch alliance to compete with Google Play Store Posted on February 11, 2020 by Anne Freer ...time. According to Reuters, the newly formed Global Developer Service Allianceaims to compete against the Google Play Store.
93% of mobile transactions were fraudulent in 2019 across 20 countries Posted on January 30, 2020 by Anne Freer ...that malicious apps are blocked around 32% of the 100 most active malicious apps in 2019 came from the Google Play store.
26% of Android programmatic in-app ad impressions are fraudulent Posted on December 19, 2019 by Anne Freer A closer look at the Google Play Store reveals that more than 500,000 Android apps now support programmatic ads - that’s....
And the top apps for downloads and consumer spending of 2019 are... Posted on December 17, 2019 by Anne Freer A total of 120 billion apps were downloaded on iOS and Google Play stores.
Gummicube wins Best App Store Optimization Company at 2019 App Growth Awards Posted on December 16, 2019 by Artyom Dogtiev ...is one of the app marketing services that from the very early days of the Apple's App Store and then Google Play Store has been one of the major drivers behind an app growth.
Top 1% of app publishers demand 80% of downloads and $20.5 billion in revenue Posted on November 25, 2019 by Anne Freer 4 million apps available on App Store and Google Play in 2018 - a rise of 65% from 2014.
High-quality ad experiences continue to power the mobile app economy Posted on February 12, 2020 And despite new game subscription services like Google Play Pass and Apple Arcade, revenue from subscriptions is rock bottom, with only 2% stating they....
How ratings and reviews affect consumers decision to download apps Posted on January 22, 2020 Ratings and Reviews Affect Your Google Play and App Store Ranking Ratings and reviews largely impact your app store optimization (ASO)....
How to localize your app right: 7 tips to reach a global audience Posted on January 20, 2020 App Store and Google Play.
5 points that sum up mobile gaming in 2019 Posted on January 15, 2020 ...the growth of subscription, cloud and streaming services, dominated by the launch of Apple Arcade, Google Play Pass and Google Stadia.
If ASO didn’t work for you, here’s what probably happened Posted on December 17, 2019 ...Execution Metadata and keywords create the foundation for organic discovery on the Apple App Store and Google Play Store.
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