Google Play is a digital distribution service operated and developed by Google. It serves as the official app store for the Android operating system, allowing users to browse and download applications developed with the Android software development kit (SDK) and published through Google. Google Play also serves as a digital media store, offering music, magazines, books, movies, and television programs. It previously offered Google hardware devices for purchase until the introduction of a separate online hardware retailer, Google Store, on March 11, 2015.
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- Downloads of Signal and Telegram apps surge as WhatsApp announces privacy changes Posted on January 14, 2021 by Anne Freer 5 million on the Apple App Store and Google Play according to Sensor Tower data, marking a rise of 43x from the week before.
- Consumers spent 35% more on apps during the 2020 festive break Posted on January 06, 2021 by Anne Freer Consumers spent an average $408 million on apps and app subscriptions on the App Store and Google Play during the festive break.
- Mobile app spend rose 29% over holiday period in Europe Posted on January 05, 2021 by Anne Freer 4% of global revenue for the App Store and Google Play Store.
- Spending on app stores increased 25% to $112 billion in 2020 Posted on December 11, 2020 by Anne Freer Global spending on iOS and Google Play Store apps rose 25% to $112 billion in 2020.
- Asia suffers highest rates in mobile malware Posted on November 30, 2020 by Anne Freer ...we are noticing a sharp increase in malicious activity from bad actors publishing apps, even on the Google Play Store, that blindside users, purchasing subscriptions and premium content without their consent.” MEIZU....
- India mobile game downloads accounted for 17% of global total Posted on November 30, 2020 by Anne Freer The number of mobile game downloads rose almost 37% during the measured time frame, with Google Play downloads increasing 43% and Apple Store downloads rising by 16%> But both app stores saw....
- How much does it cost to develop a customized mobile app in 2021? Posted on January 18, 2021 ...and support This phase is related to deploying the app on different app stores—for example, Google Play Store for Android mobile apps and Apple App Store for iOS mobile apps.
- Mobile life hacks: how to boost your app visibility Posted on January 14, 2021 Bring your app to the top of the Google Play and App Store search Your product needs to be visible among millions of other apps in a....
- Global Casual mobile games advertising in 2020 - ad trends, top games, ad creatives [report] Posted on January 14, 2021 Take App Growing Global's Google Play App from China list on 12th of October as an example.
- App Store Optimization strategies: changes and constants from 2020 Posted on January 11, 2021 Creative sets should always be tested through strategies such as Google Play Experiments or Apple Search Ads creative sets before being applied fully.
- App Store Marketing Hot Topics Posted on January 11, 2021 ...marketing specialists discussing what strategies and tactics have worked for ASO, Apple Search Ads and Google Play Console in 2020.
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