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iTunes is a media player, media library, Internet radio broadcaster, and mobile device management application developed by Apple Inc. It was announced on January 9, 2001. It is used to play, download, and organize digital multimedia files, including music and video, on personal computers running the macOS and Windows operating systems. Content must be purchased through the iTunes Store, whereas iTunes is the software letting users manage their purchases.

The original and main focus of iTunes is music, with a library offering organization, collection, and storage of users’ music collections. It can be used to rip songs from CDs, as well as play content with the use of dynamic, smart playlists. Options for sound optimizations exist, as well as ways to wirelessly share the iTunes library. In 2005, Apple expanded on the core features with video support, later also adding podcasts, e-books, and a section for managing mobile apps for Apple’s iOS operating system, the last of which it discontinued in 2017.

The original iPhone smartphone required iTunes for activation and, until the release of iOS 5 in 2011, iTunes was required for installing software updates for the company’s iOS devices. Newer iOS devices rely less on the iTunes software, though it can still be used for backup and restoration of phone contents, as well as for the transfer of files between a computer and individual iOS applications. iTunes has received significant criticism for a bloated user experience, with Apple adopting an all-encompassing feature-set in iTunes rather than sticking to its original music-based purpose.

Source: Wikipedia

Apple Info

Platforms:	iOS
Types:	-
Groups:	App Stores

Apple News

TikTok partners with Zefr to boost brand safety of its ads Posted on January 26, 2022 by Anne Freer
Apple launches custom offer codes for in-app subscriptions Posted on January 26, 2022 by Anne Freer In 2020, Apple launched special discount codes for developers to boost in-app subscriptions.
Food delivery tech group Swiggy raises $700 million to expand app reach Posted on January 25, 2022 by Anne Freer
TikTok adds option to let users check who viewed their profile Posted on January 25, 2022 by Anne Freer
YouTube adds MediaKit for improved creator-brand relationships Posted on January 24, 2022 by Anne Freer
81% of social media users concerned about privacy Posted on January 24, 2022 by Anne Freer
YouTube winds down Originals to focus on creator content Posted on January 21, 2022 by Anne Freer
Instagram tests Subscription tools for creators Posted on January 21, 2022 by Anne Freer
Alessandro Bogliari, CEO of The Influencer Marketing Factory talks Influencer marketing Posted on January 20, 2022 by Business of Apps
Holiday app behaviours – streaming app usage surged Posted on January 20, 2022 by Anne Freer

Apple Insights

Top 12 app metrics to track in 2022 Posted on January 25, 2022 At AGN we promote a targeted approach using trusted ad networks, like Facebook Ads and Apple Search Ads to get interested users who are more intent on making purchases and/or staying in your....
2022 Mobile game ad ultimate guide: market analysis & creative strategies Posted on January 19, 2022
Using search popularity scores from Apple Search Ads in ASO Posted on January 18, 2022 Gabe and Moritz talk about the popularity of Apple Search Ads.
App Market Mega Trends 2022 Posted on January 17, 2022 ...companies aim to create first-party ad services that encompass more of the marketing stack and sidestep Apple’s tracking transparency.
Influencer marketing trends: What 2022 has in store Posted on January 13, 2022

Apple Rankings

Top Apple Search Ads Platforms (2022) Posted by Pia Subramaniam So you can imagine how Apple Search Ads (ASA) is converting.
Top App Builders (2021) Posted by Artyom Dogtiev ...available app builders on the market was Shoutem, which was launched back in 2010, two years after Apple launched its App Store.
Top Push Notifications Services (2022) Posted by Artyom Dogtiev Push Notificationserviceswere pioneered by Apple in 2009 with the introduction of its iOS 3 mobile operating system.
Top App Store Optimization Companies (2022) Posted by Artyom Dogtiev ...agencies out there to get your mobile app to the top of the store, whether its Google Play for Android or Apple’s App Store on iOS.
Top App Analytics Tools (2022) Posted by Pia Subramaniam ...global scale, app downloads are decreasing? And in 2015, there were around 1,000 apps uploaded to the Apple App Store every day.
Top App Marketing Companies (2021) Posted by Artyom Dogtiev ...agencies focus purely on App Store Optimization and capable to drive mobile app user acquisition via the Apple’s App Store, Google Play or both.
Top User Acquisition Companies (2022) Posted by Pia Subramaniam ...devices, app installs are booming at a rapid speed, with over 5 million mobile apps available on the Apple App Store and Google Play Store marketplaces combined.

Apple Competitors and Alternatives

appland

Proud Swede powering Entertainment on Mobiles across the World Built in Sweden. For the World.

Blackberry

The fifth biggest app store by number of apps

Appbrain

Android app promotion & marketing

Google Play

Huawei

App Store Advanced Features

Amazon

Amazon Appstore

Apple Reviews

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