iTunes is a media player, media library, Internet radio broadcaster, and mobile device management application developed by Apple Inc. It was announced on January 9, 2001. It is used to play, download, and organize digital multimedia files, including music and video, on personal computers running the macOS and Windows operating systems. Content must be purchased through the iTunes Store, whereas iTunes is the software letting users manage their purchases.
The original and main focus of iTunes is music, with a library offering organization, collection, and storage of users’ music collections. It can be used to rip songs from CDs, as well as play content with the use of dynamic, smart playlists. Options for sound optimizations exist, as well as ways to wirelessly share the iTunes library. In 2005, Apple expanded on the core features with video support, later also adding podcasts, e-books, and a section for managing mobile apps for Apple’s iOS operating system, the last of which it discontinued in 2017.
The original iPhone smartphone required iTunes for activation and, until the release of iOS 5 in 2011, iTunes was required for installing software updates for the company’s iOS devices. Newer iOS devices rely less on the iTunes software, though it can still be used for backup and restoration of phone contents, as well as for the transfer of files between a computer and individual iOS applications. iTunes has received significant criticism for a bloated user experience, with Apple adopting an all-encompassing feature-set in iTunes rather than sticking to its original music-based purpose.
- Apple Music
- Apple TV+
- Apple Fitness+
- Apple News+
- Apple Arcade
- Apple One
- Apple Card
- Apple Books
- Apple Podcasts
- App Store
Remerge releases a complete guide for app retargeting campaigns in 2024 Posted on November 30, 2023 by Artem Dogtiev ...will transform app retargeting The status of the mobile marketing industry following the rollout of Apple’s ATT framework Access the guide for free.
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Optimizing Apple Search Ads Performance using CPPs In this video, Emre from MobileAction covers how to effectively utilize Custom Product Pages to maximize Apple Search Ads performance
#154: The App Store is 15 years old with Simon Dussart, CEO at Adjust Here is a question you may not expect – do you remember yourself when you were 15? And the tough one for all parents – do you remember your kids when they’re 15? Today we’ll be talking about the very special 15-year-old “kid” – the App Store from Apple
#145: SKAdNetwork 4.0: what’s in it for you with Eran Friedman, Co-Founder and CTO at Singular It was late March 2018, a pretty unassuming day
#144: ASA + ASO = app growth app with Emre Bilgic, Senior Sales Engineer at MobileAction If you are an app marketer, one of the ways you can slice the app marketing pie is to cut it into paid and free parts
#132: Improving Your App Subscription Funnels with Jeff Grang, Co-founder and CPO at Purchasely Apple launched subscriptions on the app store back in February 2011
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