Apple

iTunes is a media player, media library, Internet radio broadcaster, and mobile device management application developed by Apple Inc. It was announced on January 9, 2001. It is used to play, download, and organize digital multimedia files, including music and video, on personal computers running the macOS and Windows operating systems. Content must be purchased through the iTunes Store, whereas iTunes is the software letting users manage their purchases.

The original and main focus of iTunes is music, with a library offering organization, collection, and storage of users’ music collections. It can be used to rip songs from CDs, as well as play content with the use of dynamic, smart playlists. Options for sound optimizations exist, as well as ways to wirelessly share the iTunes library. In 2005, Apple expanded on the core features with video support, later also adding podcasts, e-books, and a section for managing mobile apps for Apple’s iOS operating system, the last of which it discontinued in 2017.

The original iPhone smartphone required iTunes for activation and, until the release of iOS 5 in 2011, iTunes was required for installing software updates for the company’s iOS devices. Newer iOS devices rely less on the iTunes software, though it can still be used for backup and restoration of phone contents, as well as for the transfer of files between a computer and individual iOS applications. iTunes has received significant criticism for a bloated user experience, with Apple adopting an all-encompassing feature-set in iTunes rather than sticking to its original music-based purpose.

Source: Wikipedia

Apple Services

Apple Music
Apple TV+
Apple Fitness+
Apple News+
Apple Arcade
iCloud
Apple One
Apple Card
Apple Books
Apple Podcasts
App Store

Apple Info

Platforms:	iOS
Types:	-
Groups:	App Stores

Apple News

Entravision’s Smadex welcomes Jamil Downey as VP to drive US expansion Posted on December 03, 2024 by Nayden Tafradzhiyski Jamil brings a wealth of expertise from his tenure at Apple, where he spearheaded high-impact initiatives within the Apple Search Ads division.

Apple Videos

Today’s ASO 2025 Gummicube’s Co-founder and CEO, Dave Bell talks about App Store Optimization trends and patterns in 2025
How to Use ASA as Your Primary Source of UA Viktor Orlov, CEO & Co-founder at Asapty, shares Asapty’s best practices for Apple Search Ads and which tools can be used for Apple Search Ads
ASO for Subscription Apps David Quinn from Gummicube, shares how mobile app marketers can get more visibility in the app stores especially for subscription apps
Using AI to Gain a Competitive Edge Wesley Maclaggen, CMO of Marin Software, discussed how to use AI on Apple Search Ads campaigns
ASO Strategies for Engagement Breaking the 4th Wall This session from APS NYC delivered by Dave Bell of Gummicube focuses on the significance of personalized content for end users, as highlighted by Apple and Google recent feature releases

Apple Podcasts

#221: Shaping the future of alternative app distribution: regulation, trust, and growth with Shalom Michaeli, Managing Director, Alternative App Stores at Digital Turbine A quick trivia question – what was significant about the year 2008 technology-wise? It was the year when Bitcoin was introduced, and Spotify was launched
#217: Cracking international app pricing with Jacob Rushfinn, Founder & Author at Retention.Blog For every mobile app out there there was this moment when somebody in its team was making a decision about the app’s pricing
#210: Mastering ASA: Proven ASO Strategies with Simon Thillay, Head of ASO at AppTweak Your phone has become an extension of your brain
#208: From SKAN to AdAttributionKit: winning with privacy-first mobile campaigns webinar with The Verve, Kochava, Wavemaker, and Dataseat This is one of our special episodes, when we share either one of our webinars or in-person panels from the App Promotion Summit
#207: Maximizing growth with Web-to-App funnels with Anastasiia Karlova, Head of Marketing at PlantIn Today, all businesses, brands and marketers are focused on mobile

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Apple Reviews

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