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iTunes is a media player, media library, Internet radio broadcaster, and mobile device management application developed by Apple Inc. It was announced on January 9, 2001. It is used to play, download, and organize digital multimedia files, including music and video, on personal computers running the macOS and Windows operating systems. Content must be purchased through the iTunes Store, whereas iTunes is the software letting users manage their purchases.

The original and main focus of iTunes is music, with a library offering organization, collection, and storage of users’ music collections. It can be used to rip songs from CDs, as well as play content with the use of dynamic, smart playlists. Options for sound optimizations exist, as well as ways to wirelessly share the iTunes library. In 2005, Apple expanded on the core features with video support, later also adding podcasts, e-books, and a section for managing mobile apps for Apple’s iOS operating system, the last of which it discontinued in 2017.

The original iPhone smartphone required iTunes for activation and, until the release of iOS 5 in 2011, iTunes was required for installing software updates for the company’s iOS devices. Newer iOS devices rely less on the iTunes software, though it can still be used for backup and restoration of phone contents, as well as for the transfer of files between a computer and individual iOS applications. iTunes has received significant criticism for a bloated user experience, with Apple adopting an all-encompassing feature-set in iTunes rather than sticking to its original music-based purpose.

Source: Wikipedia

Apple Info

Platforms:	iOS
Types:	-
Groups:	App Stores

Apple News

Join Adsider LIVE on May 21 to find out the latest insights into mobile marketing Posted on May 20, 2020 by Artyom Dogtiev
Facebook acquires Giphy for $400 million Posted on May 18, 2020 by Anne Freer
iPad app downloads increase 40% due to pandemic lockdowns Posted on May 11, 2020 by Anne Freer Apple iPad downloads during Q1 2020 rose 40% year-on-year driven by higher demand during the pandemic....
Bytedance launches video editing app Viamaker internationally Posted on May 04, 2020 by Anne Freer ...is popular in China where it previously featured among the top 10 most-downloaded free apps on the Apple App Store.
App Coalition launched to support app developers during COVID-19 pandemic Posted on May 01, 2020 by Anne Freer This is similar to the App Association, a group of developers sponsored by Apple.
Apple rolls out Search Ads in Russia Posted on April 29, 2020 by Anne Freer Apple has finally launched its App Store Search Ads in Russia.
Apple and Google work on contact tracing app system Posted on April 28, 2020 by Anne Freer Apple and Google have joined forces to launched a system that could help track the spreading of the coronavirus. The....
Introducing the world’s first FREE fraud protection for Google Ads Posted on April 28, 2020 by Artyom Dogtiev
Apple expands Music, Store, and Podcasts internationally Posted on April 23, 2020 by Anne Freer Apple has announced that it will roll out its Apple Store, Podcasts, Music and iCloud services across....
Facebook launches dedicated mobile gaming app Posted on April 22, 2020 by Anne Freer Apple has yet to approve the app for its App Store.

Apple Insights

How to choose the best mobile attribution partner for your app Posted on May 26, 2020
The Ad game-changer: Programmatic meets In-game video ads Posted on May 20, 2020
The untapped channel in app distribution: back to basics, with a twist Posted on May 20, 2020 2 million on Apple’s App Store.
The blurry lines between supply and demand sources Posted on May 07, 2020
Full cycle of App Store Optimization Posted on May 06, 2020

Apple Rankings

Top App Builders (2019) Posted on February 12, 2018 by Alberto Furlan in December 2017, Apple banned apps made from templates from the App Store, only to swiftly backtrack two weeks later when....
Top Mobile App Conferences and Events To Go To in (2019) Posted on January 31, 2018 by Alberto Furlan Choose from two tracks (iOS and Android) to learn about the latest advancements in Apple and Google technologies.
Top App Store Optimization Agencies (2019) Posted on January 16, 2018 by Artyom Dogtiev App Store Optimization, Apple Search Ads, User Retention services and Growth Consulting.
Top Push Notifications Services (2019) Posted on December 06, 2017 by Artyom Dogtiev Push Notificationserviceswere pioneered by Apple in 2008 with the introduction of iOS 3 mobile operating system.
Top App Install Ad Platforms (2019) Posted on August 17, 2017 by Artyom Dogtiev As time went by, both Apple and Google became smarter about their ranking algorithms and so burst campaign became way less....

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Apple Reviews

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