Apple

iTunes is a media player, media library, Internet radio broadcaster, and mobile device management application developed by Apple Inc. It was announced on January 9, 2001. It is used to play, download, and organize digital multimedia files, including music and video, on personal computers running the macOS and Windows operating systems. Content must be purchased through the iTunes Store, whereas iTunes is the software letting users manage their purchases.

The original and main focus of iTunes is music, with a library offering organization, collection, and storage of users’ music collections. It can be used to rip songs from CDs, as well as play content with the use of dynamic, smart playlists. Options for sound optimizations exist, as well as ways to wirelessly share the iTunes library. In 2005, Apple expanded on the core features with video support, later also adding podcasts, e-books, and a section for managing mobile apps for Apple’s iOS operating system, the last of which it discontinued in 2017.

The original iPhone smartphone required iTunes for activation and, until the release of iOS 5 in 2011, iTunes was required for installing software updates for the company’s iOS devices. Newer iOS devices rely less on the iTunes software, though it can still be used for backup and restoration of phone contents, as well as for the transfer of files between a computer and individual iOS applications. iTunes has received significant criticism for a bloated user experience, with Apple adopting an all-encompassing feature-set in iTunes rather than sticking to its original music-based purpose.

Source: Wikipedia

Apple Services

Apple Music
Apple TV+
Apple Fitness+
Apple News+
Apple Arcade
iCloud
Apple One
Apple Card
Apple Books
Apple Podcasts
App Store

Apple Info

Platforms:	iOS
Types:	-
Groups:	App Stores

Apple News

Quarter of app users delete apps because they never use them Posted on May 30, 2023 by Anne Freer

Apple Videos

Growth Engine for App Store 2023 David Martin and Eugene Lesechko from SplitMetrics delivered an insightful session about the growth engine for App Store in 2023
Optimizing Apple Search Ads Performance using CPPs In this video, Emre from MobileAction covers how to effectively utilize Custom Product Pages to maximize Apple Search Ads performance
The Complete Guide to ASA App Masters’ Founder, Steve Young presented the complete guide to Apple Search Ads in this session
How iOS 14.5+ impacted Paid Ads Revenues Join Jakub Chour of HER to find out how iOS 14
Strategies to Fuse ASO & ASA Using the Language of Data Ryoma Nelson and Luisa Ronchi from ConsultMyApp spoke about the importance of combining Apple Search Ads and App Store Optimization to boost app growth

Apple Podcasts

#147: First-party data: the mobile paradigm shift with Ben Jeger, VP EMEA of Moloco First-party data
#145: SKAdNetwork 4.0: what’s in it for you with Eran Friedman, Co-Founder and CTO at Singular It was late March 2018, a pretty unassuming day
#144: ASA + ASO = app growth app with Emre Bilgic, Senior Sales Engineer at MobileAction If you are an app marketer, one of the ways you can slice the app marketing pie is to cut it into paid and free parts
#132: Improving Your App Subscription Funnels with Jeff Grang, Co-founder and CPO at Purchasely Apple launched subscriptions on the app store back in February 2011
#127: SKAdNetwork 4.0 and Privacy Sandbox: what do subscription apps need to know with Alex Bauer, Head of Product & Market Strategy at Branch Every industry has these moments – everybody is chugging along, no drastic changes are on the horizon, and then all of a sudden boom – rules of the game are changed significantly

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