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iTunes is a media player, media library, Internet radio broadcaster, and mobile device management application developed by Apple Inc. It was announced on January 9, 2001. It is used to play, download, and organize digital multimedia files, including music and video, on personal computers running the macOS and Windows operating systems. Content must be purchased through the iTunes Store, whereas iTunes is the software letting users manage their purchases.

The original and main focus of iTunes is music, with a library offering organization, collection, and storage of users’ music collections. It can be used to rip songs from CDs, as well as play content with the use of dynamic, smart playlists. Options for sound optimizations exist, as well as ways to wirelessly share the iTunes library. In 2005, Apple expanded on the core features with video support, later also adding podcasts, e-books, and a section for managing mobile apps for Apple’s iOS operating system, the last of which it discontinued in 2017.

The original iPhone smartphone required iTunes for activation and, until the release of iOS 5 in 2011, iTunes was required for installing software updates for the company’s iOS devices. Newer iOS devices rely less on the iTunes software, though it can still be used for backup and restoration of phone contents, as well as for the transfer of files between a computer and individual iOS applications. iTunes has received significant criticism for a bloated user experience, with Apple adopting an all-encompassing feature-set in iTunes rather than sticking to its original music-based purpose.

Source: Wikipedia

Apple Info

Platforms:	iOS
Types:	-
Groups:	App Stores

Apple News

AppsFlyer launches Conversion Studio to make user acquisition easier to understand Posted on September 14, 2021 by Anne Freer
Mobile gamers can't get enough – player spending continues to grow over 2020 Posted on September 09, 2021 by Anne Freer 7 billion in spend across the Apple and Google app stores in August 2021.
Facebook launches Fantasy Games Posted on September 08, 2021 by Anne Freer Facebook has been busy expanding into gaming in recent years to compete with Apple and Google.
Smartlook announces new advancements for their platform Posted on September 06, 2021 by Business of Apps
SearchAds.com releases Apple Search Ads benchmarks dashboard Posted on September 01, 2021 by Artyom Dogtiev com has just released its Apple Search Ads benchmarks Dashboard.
CPA for mobile e-commerce ads skyrockets Posted on August 31, 2021 by Anne Freer In light of Apple’s App Tracking Transparency framework updates, the price of cost-per-acquisition (CPA) advertising....
Apple IDFA presence highest on shopping apps Posted on August 20, 2021 by Anne Freer As part of the upgrade, apps must ask permission from users to track their activity via Apple’s ID for Advertisers (IDFA).
Consumers were spending 34% more on video and photo apps Posted on August 06, 2021 by Anne Freer Apple iOS app accounted for 83% of revenue growth but Google Play spending has increased a whopping 126%....
iOS 14.5 is not disrupting in-game ad performance after all Posted on August 02, 2021 by Anne Freer It seems that Apple’s changes to App Tracking Transparency have had less of an effect on the performance of ad targeting....
Best SKAdNetwork Identifier to maximize revenues from apps and games revealed Posted on July 30, 2021 by Business of Apps Apple has always distinguished itself in the tech world by insisting on customer privacy.

Apple Insights

Mobile user engagement – why it’s important Posted on September 16, 2021
Get your app ready for iOS 15: what’s new for ASO Posted on September 16, 2021 With iOS 15 released to the public on September 20, 2021, this latest Apple softwareupdate provides app developers with a plethora of ways to optimize their App Store pages.....
Invalid traffic is negatively impacting your ROAS Posted on September 15, 2021
Promoting mobile apps in the App Store Discover section Posted on September 15, 2021
Building a financial technology app Posted on September 14, 2021 ...App (as applicable, scalable) Native app development iOS-based Objective-C Swift Apple XCode iOS SDK Android-based Java Kotlin Android Studio Android SDK Cross-Platform....

Apple Rankings

Posted by Artyom Dogtiev With the Apple iOS platform becoming the backbone of most mobile and app services, it’s easy to see why marketers....
Top Push Notifications Services (2021) Posted by Artyom Dogtiev Push Notificationserviceswere pioneered by Apple in 2009 with the introduction of its iOS 3 mobile operating system.
Top App Store Optimization Companies (2021) Posted by Artyom Dogtiev ...agencies out there to get your mobile app to the top of the store, whether its Google Play for Android or Apple’s App Store on iOS.
Top App Marketing Companies (2021) Posted by Artyom Dogtiev ...agencies focus purely on App Store Optimization and capable to drive mobile app user acquisition via the Apple’s App Store, Google Play or both.
Top App Analytics Companies (2021) Posted by Artyom Dogtiev From Google to Apple tracking apps and their performance is key to develop your app business.
Top User Acquisition Companies (2021) Posted by Pia Subramaniam ...devices, app installs are booming at a rapid speed, with over 5 million mobile apps available on the Apple App Store and Google Play Store marketplaces combined.
Top Influencer Marketing Companies (2021) Posted by Artyom Dogtiev ...moreIntellifluence Influencer marketing made easyView moreFavouredApp Marketing Agency Co-Founded By Former Apple Marketing LeadView more Influencer Marketing Platforms Influencer Marketing Platforms offer a direct....
Top App Builders (2021) Posted by Artyom Dogtiev ...available app builders on the market was Shoutem, which was launched back in 2010, two years after Apple launched its App Store.

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