Developing a game can sometimes feels like being blind. Even to the biggest professionals. Even after being 20 years in the field.

You may still have a hard time explaining specific issues with a game.

Issues that you can only guess as to why they’re happening.

To discover those crucial insights, leading mobile game studios like Madfinger Games, Voodoo, Funrock, Gloot & Awesome Prototype rely on Smartlook. 

Smartlook is a qualitative analytics solution for websites and mobile apps helping over 200,000 businesses of all sizes and industries answer the “whys” behind their users’ actions.

With a unique feature set, Smartlook provides a way to understand user behavior at the micro level. 

Always-on visitor recordings show you what every visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning away. 

Smartlook works on iOS, Android, and React Native apps, and mobile games built in Unreal and Metal frameworks. 

How Smartlook helps Madfinger Games

We talked with award-winning studio Madfinger Games about the problems they face and how Smartlook has helped solve them. They develop their games in the Unity engine and use Smartlook to record players’ screens.

“There’s this situation in Shadowgun Legends when the player comes back to the world hub, and we expect them to go get a reward,” says Miroslav Ondrus, a CTO at Madfinger Games.

 “But there’s 20 seconds where we simply don’t know what’s happening. They have finished a mission, come back, but don’t go get the reward,” explains Ondrus.

So then what?

Speculation. Sometimes the team could only guess why something was happening.

They would brainstorm possible reasons and perhaps use the customer care team to get in touch with users who behaved in unexpected ways. But not every player would be willing to talk about it. “It was fairly laborious to deal with those situations,” adds Ondrus.

Ondrus and his team would spend a lot of time thinking about the possible causes of the problem. But they wouldn’t be sure if they had found it and would have to confirm it in various ways.

How is Smartlook going to help Madfinger create better games?

“When we can’t see the problem right away, we have to spend a lot more time on it,” says Ondrus about why they started using Smartlook.

With screen recordings, you’re no longer in the dark. No longer having to speculate about blind spots.

Which left us wondering… does Ondrus know what events they are going to track?

“No. That’s the cool thing about Smartlook — we often have no idea what we’re going to need. And Smartlook captures everything for us. We can always set up an event later and start focusing on the problem when it pops up.“

This is how a game by Madfinger looks like in Smartlook

Source: Smartlook

People from Madfinger need to know how players interact with their game.

They need to understand where unexpected behavior comes from. “Videos from Smartlook are another step forward for our analytics team,” says Ondrus.

But he also expects other people to use it. “Definitely the game director uses it, I use it because I am really curious, and probably our level designers”. They can watch if people complete a mission in a way they had originally anticipated. “I am quite excited about it, to be honest.”

Did the Madfinger team have any worries or concerns?

Ondrus mentions that their games are always cutting edge. “We’ll put most of a mobile’s resources to good use. So we were afraid that Smartlook might put too much additional strain on players’ phones.”

They decided to control the tool from the Cloud to choose what devices to run it on.

“We’re going to use it on high-end devices first, and we can always turn it off,” explains Ondrus. The plan is to slowly start using it on older phones, as well.

There were two more things that were essential for people at Madfinger.

They needed control over the recording bit rate. And information about how video uploads work.

Smartlook allows you to choose the recording quality yourself. You decide on the size of the file and associated FPS rates, and it uploads recordings only when a phone is connected to a Wi-Fi network.

It works in the background. In a non-invasive way to make sure that no users are annoyed. It doesn’t cause FPS issues, doesn’t drain battery, and doesn’t exhaust cellular data.

Smartlook delivers advanced qualitative analytics solution for websites, mobile apps & games.

Discover Smartlook yourself – Start with Smartlook for free with a special trial – fully-featured with 50,000 recordings for 30 days.

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