Alexandr is one of the co-founders and directors behind Applace, a thriving company making remarkable strides in the realm of mobile apps. Applace operates as a subscription-based mobile app development and marketing enterprise. In less than three years, they have accomplished the creation and launch of over 70 apps on the App Store, with over 10 million installs worldwide. Our dynamic and creative team engages with every facet of the journey from conception to actualization, fueling our drive for innovation and success.

In your own words, what’s your role in the app business right now?

I have spent the past three years collaborating with our skilled team to develop and grow Applace as one of its co-founders. In this capacity, I shape the company’s developmental roadmap in conjunction with fellow board members. This involves incorporating emerging trends within the mobile app arena and fostering collaborations that position us prominently within the mobile app ecosystem. Since the launch of our first successful app, our team has continued to evolve, bringing innovation and functionality to our products.

How did you end up working in apps? / get started?

I kicked off my career as a designer for IT products and then hopped into a mobile app development company. That experience made me see the exciting possibilities in this field for my own growth. Inspired by this, my brother and I took the initiative to assemble a team of experts, starting our own journey in the mobile app niche. We started creating our own apps, and my background in design served as a solid foundation to build upon.

What are you most excited about in apps right now? (tech, trends, people, verticals)

I’m totally into all the new tech and trends within the mobile app niche. One recent focus that’s really caught my eye is Apple’s new visionOS. I’m pumped to dive into the new features, see how they can improve user experiences, and boost our know-how in the process.

What other companies in the app space do you rate/ inspire you and why?

As someone in the field, I have to give it up for Bending Spoons and Luni Apps. Their product strategies and polished branding truly grab my attention. What’s even more exciting is the fantastic energy in their company cultures which kickstarts our own creative ideas and concepts. Both of these companies truly stand out for driving innovation and delivering mobile apps that genuinely make a difference.

Now, talking as a user, Zenly app was my jam. The way it played with unique ideas, the smooth user experience it offered – all of it got me hooked. It’s just unfortunate that we can no longer see the full development of this product.

What do you like most about working in apps?

In the field of mobile app development, I absolutely love teaming up with partners and our crew to take unique and cool ideas and turn them into real products that help improve the user experience and contribute to the development of the niche. It’s not just about the tech – it’s about creating an experience that users and we genuinely enjoy.

What one thing would you change about the app industry / market?

If I could make a change in the mobile app industry, I would focus on creating more inclusive and accessible solutions. This involves addressing the needs of individuals with disabilities and ensuring apps are usable by all. I would also encourage active interaction among developers to facilitate sharing and co-creation, driving new innovations and improving product quality, ultimately fostering a more supportive market environment.

Where do you think there’s an opportunity for apps / or unmet needs?

I believe there’s vast potential in the mobile app industry to address the needs of diverse user groups. Tailoring apps to the needs of mature individuals can greatly simplify their daily lives by providing tools for managing health, finances, and social connections.

If you weren’t working in apps what would you be doing?

I’d totally go for being an interior architect. It’s like making art that you can walk around in, and it’s all about making people happy in their own space.

iOS or Android?


What app(s) have been most useful to you over the last year?

I’ve been regularly using Asana, Slack, and Endel.

What’s on your Spotify / Music party playlist?

Given my background in a hardcore band, my taste has naturally gravitated towards this genre. So, Vildhjarta and Humanity’s Last Breath have their own corner on my playlist. When I’m in work mode, I groove to techno beats from artists like Anyma and Beltran.

Any Netflix/ TV show recommendations?

I’d say I’m not a fan of such a pastime, but from what I’ve been able to watch, I liked “How to Get Away With Murder” and “You” for its gripping plot and evoked emotions.

Do you know someone driving change and growth in the app industry? Nominate an app leader here.

Connect with Alexandr