Verve

Verve Info

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  App Leaders 2024: Celebrating innovation and excellence in the app industry Posted on December 17, 2024 by Nayden Tafradzhiyski ...Massaro, VP of Partnerships Headlight Mark Menery, VP, Global Head of Sales at Dataseat (Now Part of Verve) Talha Mumtaz, Growth Manager at Phiture Lomit Patel, Chief Marketing and Growth Officer....

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  The relevance-privacy balancing act matters more than ever Posted on December 02, 2024 That was one of the findings of a recent survey of 4,000 consumers by Verve into the current state of in-app users’ privacy perceptions and related behaviors.
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  The mobile privacy dichotomy: Users’ complex relationship with data  Posted on November 13, 2024 It’s also supported by Verve’s findings that almost seven in ten (68%) have more trust in data sharing than two years ago,....
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  How open-source SDKs empower publishers in an increasingly walled industry Posted on October 15, 2024 Open-source ad SDKs, such as Verve’s HyBid SDK, are a key part of a future-proof app monetization strategy.
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  Get on board with on-device cohorts Posted on August 06, 2024 AdExchanger/Verve Brands are in need of advertising solutions that align with their own commitments to data privacy.....

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  #218: Future of advertising: privacy and AI with Gaylord Zach, Head of Mobile Product at Verve In this episode, we delve into the evolving landscape of digital advertising, where privacy and precision intersect
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  #208: From SKAN to AdAttributionKit: winning with privacy-first mobile campaigns webinar with The Verve, Kochava, Wavemaker, and Dataseat  This is one of our special episodes, when we share either one of our webinars or in-person panels from the App Promotion Summit

• A reluctant generation: How can mobile marketers win over skeptical baby boomers? Stafaniya Radzivonik, senior director of partnerships-supply at Verve, dives into what it takes to effectively court the elusive silver surfer.
• Top 5 adtech tools this week: Magnite, Exclaimer, Media.net, Adobe and Verve From Magnite’s new CTV/OTT solution to Exclaimer’s integration with LinkedIn, here’s our round up of new ways to power up your tech stack. Read the full article at Performance Marketing World.
• Top monetization mistakes in hypercasual gaming (and how to fix them) Monetizing hypercasual games can be a goldmine, but it comes with a set of unique challenges. As competition continues to heat up in ad tech, many publishers fall into common traps that can significantly...
• Verve and Audigent bring curation capabilities to scaled audiences across in-app and CTV channels Companies behind ATOM ID-less Graph and Hadron ID cookie-free solutions build improved data and privacy capabilities
• App Space Is Having A Probabilistic ‘Moment’ Companies behind an ID-less graph and cookie-free project have built what they call improved data and privacy capabilities into technology. The technology is available through a partnership between media...

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