Verve

Verve Info

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  Turning data into dollars [online event] Posted on August 07, 2025 by Nayden Tafradzhiyski On September 4th, join Verve's SVP & GM of Marketplace Aviran Edery alongside leading industry expertsfor Turning Data Into....

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  The relevance-privacy balancing act matters more than ever Posted on December 02, 2024 That was one of the findings of a recent survey of 4,000 consumers by Verve into the current state of in-app users’ privacy perceptions and related behaviors.
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  The mobile privacy dichotomy: Users’ complex relationship with data  Posted on November 13, 2024 It’s also supported by Verve’s findings that almost seven in ten (68%) have more trust in data sharing than two years ago,....
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  How open-source SDKs empower publishers in an increasingly walled industry Posted on October 15, 2024 Open-source ad SDKs, such as Verve’s HyBid SDK, are a key part of a future-proof app monetization strategy.
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  Get on board with on-device cohorts Posted on August 06, 2024 AdExchanger/Verve Brands are in need of advertising solutions that align with their own commitments to data privacy.....

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  #218: Future of advertising: privacy and AI with Gaylord Zach, Head of Mobile Product at Verve In this episode, we delve into the evolving landscape of digital advertising, where privacy and precision intersect
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  #208: From SKAN to AdAttributionKit: winning with privacy-first mobile campaigns webinar with The Verve, Kochava, Wavemaker, and Dataseat  This is one of our special episodes, when we share either one of our webinars or in-person panels from the App Promotion Summit

• Real-world lessons in puzzle game monetization Learn how mobile gaming publisher Veraxen perfected ad formats and placements to boost ad revenue for their jigsaw puzzle app.
• In-game mobile ads: Bridging the gap between engagement and scale Discover why in-game mobile ads offer brands a seamless, high-impact way to reach engaged audiences without interrupting the fun.
• Back to Basics: Display advertising Display advertising helps brands reach the right audience with eye-catching, targeted ads. Explore the different formats and how they can drive engagement in this guide.
• 2025 Mid-Year Review: The trends, flops, and what’s next for app publishers Based on a survey of leading app publishers, we break down the biggest wins and disappointments of H1 2025, and look ahead to what's next in H2.
• Ad revenue optimization by game genre Learn how to optimize ad revenue with genre-specific strategies based on player behavior and session data.

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