OpenX

We are the world’s leading independent supply-side platform for audience, data, and identity targeting.

With some of the best minds in AdTech under our global roof, we bring industry-leading technology, a tradition of great service to our clients, and huge scale — across every format, from mobile to CTV.

This allows us to build products that lead to greater reach for buyers and higher revenue for publishers — while solving some of the most intricate problems in digital marketing at large. That’s the power of OpenX.

OpenX Features

Advertising Technology
Yield Optimization
Ad Serving
Ad Exchange
Ad Tech
100% Cloud-Based

Office Locations

HEADQUARTERS

177 E.

Colorado Blvd. #3039

Pasadena, CA 91105

USA

OpenX Data

Founded:	2007
Employees:	201-500

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

OpenX Info

Types:	CTV Advertising
Ad Formats:	-
Models:	-
Trading Models:	-

Articles from the OpenX blog:

How OpenX Is Shaping the Future of Curation with Approachable AI Models AI is fundamentally reshaping the future of programmatic advertising. While many technology providers face the challenge of integrating robust AI capabilities — often requiring new partnerships or complete...
Why Biddable CTV Is the Smartest Bet in TV Advertising This year’s upfronts arrived at a pivotal moment for the TV industry. While the traditional model still dominates how CTV dollars are allocated, we’re entering a new era. Committing massive media budgets...
Five Keys to Digital Advertising Success in Uncertain Times Advertisers are always under pressure to maximize their campaign’s impact, but that pressure intensifies in times of economic uncertainty. With greater scrutiny on every dollar spent increasing, advertisers...
Spotlight Series: Carly Allcorn, Strategic Partnerships Director at illuma In this exclusive Q&A, Carly Allcorn, Strategic Partnerships Director at illuma and Craig Golaszewski, Strategic Partnerships Senior Director at OpenX, share how both companies are working together...
Biddable: The Future of CTV CMO turnover is higher than ever, and AdWeek’s latest report highlights why: C-suite executives cite failure to deliver on promised results and an inability to adapt to changing marketplaces as the top...

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