OpenX

We are the world’s leading independent supply-side platform for audience, data, and identity targeting.

With some of the best minds in AdTech under our global roof, we bring industry-leading technology, a tradition of great service to our clients, and huge scale — across every format, from mobile to CTV.

This allows us to build products that lead to greater reach for buyers and higher revenue for publishers — while solving some of the most intricate problems in digital marketing at large. That’s the power of OpenX.

OpenX Features

Advertising Technology
Yield Optimization
Ad Serving
Ad Exchange
Ad Tech
100% Cloud-Based

Office Locations

HEADQUARTERS

177 E.

Colorado Blvd. #3039

Pasadena, CA 91105

USA

OpenX Data

Founded:	2007
Employees:	201-500

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

OpenX Info

Types:	CTV Advertising
Ad Formats:	-
Models:	-
Trading Models:	-

Articles from the OpenX blog:

FAQ: Antitrust Lawsuit Today, we filed a federal antitrust lawsuit in the U.S. District Court for the Eastern District of Virginia against Google to compensate OpenX for harm caused to our business. We understand that there...
OpenX Expands into Mexico, Appoints Michelle Feerman to Lead LATAM Growth Programmatic advertising in Mexico is booming. In 2025, ad spend will reach an estimated $5.68 billion and is projected to climb to $8 billion by 2028, driven by increased internet and smartphone penetration...
Streamline Campaign Setup and Double Reach with OpenXSelect Data-driven advertising promises precision, yet only 32% of marketing professionals worldwide report being “very successful” in executing these strategies. Around 63% achieve only partial success,...
Five Things Independent Agencies Should Look For in an SSP Partner In recent years, small to mid-sized agencies have leveraged their agility and unique partnerships, leaning into approachable AI and the flexibility of biddable CTV to compete with the industry’s largest...
How to Expand Campaign Reach with Contextual AI Picture this: Your marketing team is tasked with growing your brand’s reach and revenue, despite a shrinking pool of audience signals. Privacy regulations are tightening, consumers can easily opt out...

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