VidMob closes $25m round for digital video ad platform

Video advertising company VidMob has raised $25 million in Series B funding, bringing its total capital raise to more than $45 million. The investment will be used to further develop its technology platform, which helps marketers improve and scale their digital video advertising content.

The latest financing round was led by investment company the BuildGroup. It also included participation from existing investors, including Acadia Woods, Herington LLC, Interlock Partners, Macanta Investments, LP’s of Manifest and You & Mr Jones.

VidMob says its Agile Creative Studio platform is built on a proprietary pipeline of machine learning services and data processing, and integrates with social platform APIs, to provide precise creative insights that are “immediately actionable”.

“Marketers want access to their own data, and VidMob’s Agile Creative Studio is helping them unleash an entirely new category of first-party data, creative data,” said Alex Collmer, CEO and founder.

“But data without the ability to act on it is useless, and by coupling insights with VidMob’s workflow platform and creative talent marketplace, brands are able to do what matters—use data to power a tight create-and-learn loop, and in doing so, improve their creative and drive better results.”

Over the past two years alone, VidMob has seen its revenue grow by over 35 times, and is currently an official creative partner of Facebook, Instagram, Google/YouTube, Snapchat, Twitter, Pinterest and LinkedIn among others.

Its roster of clients includes global brands such as Bayer, Intercontinental Hotel Group, Ikea and Neutrogena, as well as disruptor brands like True & Co and Acorns. VidMob also works with global creative and media agencies including Publicis, Ogilvy and Universal McCann.

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