How did app publisher Upland produce an eye-watering 95% ROAS gain from their recent Facebook campaign?
It wasn’t that hard. They applied a custom audience built from billions of dollars of app purchase data. Data that enabled them to put their ads in front of users that have already paid in similar apps.
Upland used the Bango Audiences tool to build custom audiences derived from $billions of dollars app purchase data, across millions of apps. These custom audiences separated Upland’s target audience into users who have a history of paying in other apps, from those who have never paid, so they reached the people most likely to pay.
Campaigns that apply Bango Audiences persistently outperform Facebook AAA. The results speak for themselves:
- 95% increase in ROAS
- 37% decrease in CPA
- 34% decrease in average cost per unique purchaser
“The ROAS from our campaigns targeted with Bango Audiences outperformed Facebook’s AAA audiences by 95%. We increased ROAS and decreased CPA of high LTV users with Bango Audiences, a UA dream.” – Dirk Lueth, Co-founder, Upland
Bango Audiences are immediately available in your TikTok or Facebook ad account.
Get your first custom audience today and focus your UA campaigns on new payers.