Spotify to launch dedicated app for Kids

Anne Freier

In App Business. November 4, 2019

Spotify is planning to launch an app just for children that will feature curated age-appropriate music and stories for youngsters.

Spotify Kids is for children aged 3 years and older. It’s currently being beta-tested in Ireland.

The music streaming company says the app will be available as part of its Premium Family subscription, which costs $14.99 a month and enables access for six family members.

To begin with, Spotify Kids includes 80 playlists with over 6,000 songs. Over time, the company plans to add more content.

Parents have full control over the app and can either set it up for “Younger Kids” to “Older Kids”. Both options exclude explicit content.

Although it’s not entirely clear what content will feature across the two sections, Spotify revealed that the “Audio for Younger Kids” section has partnered content from Disney and Nickelodeon including sing-alongs and music.

“Spotify Kids is a personalized world bursting with sound, shape and color, where our young listeners can begin a lifelong love of music and stories,“ said Alex Norström, Spotify’s chief premium business officer.

Spotify has not provided age ranges so parents will be free to make their own judgments on what they deem age-appropriate.

The launch follows extensive research with children’s content experts. There will be no ads and content is being vetted by staff at Spotify.

The streaming company has put a lot of effort into launching more dedicated family services. It recently rolled out additional parental controls and family playlist tools.