Fashion-based visual search engine Snap Fashion has received an undisclosed sum of investment from Time Inc., the UK publishing house. The Snap Fashion app lets users take photos of clothing, or capture images online, then search through 250 retailers to find that item, or one similar, for sale. It also has a color palette tool to make matching outfits easier.
Time owns several big-name fashion and style magazines, including Marie Claire and Look, and CEO Marcus Rich stated in a press release on the investment that the move, “reinforces our focus on the 16-to-34 year old audience as a key group for growth.” Time’s digital director Neil Robinson will join Snap Fashion’s board of directors.
Snap Fashion provides retail options for users based on pictures of clothing uploaded in the app
Jenny Griffiths, Snap Fashion’s founder, said:
“I am incredibly excited about the strategic investment that Time Inc. has made, as it will allow both companies to flourish in a competitive landscape. I’ve always had huge respect for Time Inc. and the reach and influence of its portfolio within the fashion community. I look forward to working together for many years to come to develop ways of monetizing content beyond traditional advertising.”
The Snap Fashion app is available for iOS and Android, and can be downloaded from here.