Klear already provides a platform that helps marketers execute and manage their influencer marketing campaigns more effectively to boost ROI. The company uses machine learning technologies and includes a database of 900 million global influencer profiles and 60,000 business categories to help automate processes.
“This is a major enhancement for clients who run Instagram Influencer campaigns,” said Klear COO Guy Avigdor. “Instagram Stories has become the dominant feature of sharing updates on Instagram. Until now, marketers weren’t able to properly measure the impact of this specific type of generated content. It’s another powerful tool on our platform that helps brands assess the impact and media value actually achieved working with influencers.”
Klear’s performance measurement technology already auto-tracks content from social media sites such as Instagram, Facebook, Twitter and YouTube.
The addition of Instagram Stories means that real-time updates on campaigns can be more easily compiled and viewed as part of a report. Tracking is based on hashtags as well influencer handles. Stats which marketers can view include unique views of each Instagram Story and the number of responses received.