iOS or Android: How to Choose a Mobile OS to Develop an App For Smart

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Posted: September 11, 2017

Once you make up your mind to enter the lucrative world of mobile apps, it’s time to plan. Having a rational path to success from the outset is mandatory, which also includes selecting an ideal operating system, iOS or Android for app development.

There are certain factors of consideration that you, as a business owner as well as your application development company, need to focus on. However, it is not as straightforward as it seems. In this article, we will take you through the fundamentals of selecting a suitable mobile operating system for your business.

The competition is between the best- iOS and Android. Our addressed points will help you take a wise call so that you build an optimal app solution, tap the right audience and relish the success thereafter.

Following are the points to consider when choosing between iOS and Android for mobile app development.

Target audience

Identify the number of Android and iOS users in the section of society you wish to target. No doubt, the market is governed by Android devices but according to a research, iOS users tend to spend more on in-app purchases than Android users, which makes it even important for business owners to consider iOS despite its sunken market share as compared to Android.

Analyzing demographics is crucial because iOS users may not think about purchasing an extension/add-on but people owning a budget smartphone (Android) will surely think twice before investing.


Next important aspect to consider is the total time taken to build an app. Considering time makes sense because the early you are operational in the market, the more are your chances to dismiss the forthcoming competition.

It is known that iOS app development requires relatively lesser time than building an Android app, apparently due to extensive testing that has to be conducted for Android devices, assuring that the app runs smoothly across different Android devices manufactured by different brands.

App Store & Play Store guidelines

While building an iOS app, your developers need to be on their toes throughout the development process because a slight error can dismiss the chances of getting your app published on the App Store.

Apple has a strict app publishing process. Each app that is requested to be published undergoes a serious evaluation process by a dedicated team of iOS experts. This team manually checks the app and makes sure that it complies with the prescribed guidelines.

Whereas, there is no manual testing of the app for Play Store. Google has an automated system that scans your app prior to publishing it on the marketplace/app store.


Cost of developing a mobile app depends on various factors including hourly price, type (dedicated/shared), competence and experience of the hired developer or the app development company. Adding to this will be the cost incurred to publish the app on different app stores. Apple charges an annual fee of 100 USDollar (USD) while Google asks for a one-time fee of 25 USDollar.

Don’t forget to consider the complexity of the app you wish to develop because application development companies won’t miss a chance of adding those extra dollars in the invoice accounting complexity of the app.

Source of earning

Discover the ways you wish to make money through your mobile app. Broadly, there are two ways- in-app advertisements and in-app purchases.

While iOS app makers emphasize on the latter, Android developers focus on including ads inside their apps. This is also the prime reason behind iOS app owners generating more ROI than companies/entrepreneurs owning an Android app.


Clearly, there is no direct answer. Choosing a mobile OS requires smartness in analyzing business requirements, market potential, target audience, ROI model and more. Don’t compromise, do the right and comprehensive research and refine it to yield actionable insights.

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