Instagram launches Focus camera format, mention tags and may let users download their data soon

Anne Freier

In Mobile Advertising. April 12, 2018

Instagram has rolled out two new Stories features in an effort to boost engagement among its users. The new Focus camera format lets users take more artistic photos and videos. Meanwhile, users can now tag each other using the @ sign.
The Focus camera format can blur image backgrounds and videos before they go live on Stories. It is easy to use and can be found inside the Instagram camera. It resembles a similar Apple camera feature.
Among the company’s current camera features are Boomerang for short, looped videos, Superzoom, which lets users zoom in on a video feature.
As always, the Focus feature can be modified further by adding stickers and filters to a video or image.
However, the roll-out is restricted to the iPhone 6S or greater and various newer Android models.
The tagging feature (@) makes it even easier for users to add their friends to a post. Interestingly, names can also be tagged within stickers.
The latest launches may serve both to distract users from parent Facebook embroiled in scandal, as well as continue to compete against Snapchat.
When it comes to data security, it appears Instagram is taking things seriously and has told TechCrunch that it would provide a data download feature similar to Facebook. This will allow users to download a copy of everything they have shared on the photo app.