Google is changing the way mobile search users see fashion and accessories.
A blog post by Google Shopping’s product manager, Denise Ho, revealed that Google wants to add style options from different stores.
Shoppers using mobile devices will now be able to view multiple branded and store products all in one place.
If, for example, a user searches for “running shoes”, Google pulls popular products from multiple stores and shows them in Search.
Shoppers can then narrow their search by style, size and other options. When they enlarge a product to check it out, they will also be able to view multiple images of a product.
What’s more, the new search integrates an improved overview of all the stores that carry a particular product you’ve searched for. At the same time, you can check out retailer reviews.
“To make this feature possible, Google indexes and organizes products from over a million online shops, and updates this information regularly. Just as we don’t charge sites to be part of the Google Search index, participating retailers appear in this new feature for free. Retailers can learn more about what types of products are eligible to appear in this shopping experience on Search.,” Ho wrote.