February App Engagement Roundup: Retention benchmarks, user privacy, and reactivation

Nayden Tafradzhiyski | February 13, 2024

App Marketing

Welcome to another Wednesday and another edition of App Engagement Weekly! 🀩πŸ₯³οΈπŸ˜

In this edition, we’re charting a course through the ever-shifting currents of app engagement, offering insights and strategies to steer your app towards long-term success.

From deciphering activation benchmarks to crafting compelling reactivation email campaigns, I am poised to uncover the keys to sustained user engagement. And with user privacy taking center stage with Apple’s Privacy Manifests, we’ll navigate the choppy waters of data protection and its impact on customer engagement.

So, join me as we embark on a journey filled with insights, strategies, and actionable tips designed to elevate your app’s performance and secure its success in the year ahead. Let’s dive deep and uncover the secrets driving app engagement excellence in February 2024! πŸš€πŸ“±βœ¨

Mobile lifecycle benchmark: Activation

Curious about what unfolds after users tap that “Download” button? πŸ“² Dive into Airship’s latest benchmark report unveiling the Activation phase of the user lifecycle. Gain insights into industry-specific benchmarks, characteristics of top performers, and actionable strategies for enhancing activation rates. πŸš€πŸ“ˆ

Attention, Retention! 2023 App retention benchmarks report

In today’s fast-paced app world, retaining users is crucial. The latest insights from AppsFlyer reveal key trends and strategies for keeping users engaged. From the pandemic’s impact to privacy changes, you’ve got everything you need. Ready to boost your app’s retention rate? Let’s dive in! πŸ“±πŸ’‘

Apple’s Privacy Manifests: What they mean for user privacy and customer engagement

In the realm of data privacy, a seismic shift is underway. From GDPR to CCPA, regulations and user expectations are reshaping engagement. Tech titans like Apple and Google are leading the charge with features such as Hide My Email and cookie deprecation. Now, Apple’s Privacy Manifests promise to give users more control over app data sharing. πŸš€ So, let’s find out together what Privacy Manifests mean for your customer engagement efforts. πŸ”

Reactivation email campaigns: Strategies for bringing dormant users back to your app

Ever felt like your users slipped through the cracks? πŸ•³οΈ If you have, you’re not alone. Time to find out how email can salvage those relationships. πŸ’Œ Discover segmentation secrets, personalized messaging tips, and more to win back your dormant users. It’s not goodbye, it’s see you later! πŸš€

Increasing retention with the NCAM framework

πŸŽ‰ Learn more about the NCAM framework (freshly coined, so you know it’s hot πŸ˜ƒ) and how it can be leveraged to increase W4 retention by 10%. πŸš€

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