Another week another bonus episode for you, this time it is the Boosting User Engagement and App Retention panel discussion from our App Promotion Summit Berlin that we hosted back on November 30 last year.

Every app marketer would agree that App Retention is absolutely crucial for a mobile app project to become sustainable. 

To address a number of questions about app user engagement and retention we had:


This episode is sponsored by Perform[cb], leading outcome-based marketing company. Perform[cb] targets marketers’ ideal audience and promotes brands with AI-powered, high-value placements on a pay for performance model. Get in touch with their user acquisition team today!

The focus of this panel was on:

✅ real life case studies for retaining app users

✅ measuring app user retention

✅ how app users habits fit in their usage of apps regularly


Business Of Apps – connecting the app industry since 2012

A message from App Promotion Summit

Tickets are available on all of our 2024 summits
  • London – 25 Apr 2024
  • NYC – 27 Jun 2024
  • San Francisco – 26 Sep 2024
  • Berlin – 5 Dec 2024