Discovering app download trends: from 100 to 10 million downloads in a month

Anne Freer | July 18, 2023

App Business

Ever wondered about which apps get the most downloads on the App Store and Google Play? An analysis from AppFigures has taken a closer look at download estimates including expanded country coverage.

300 downloads a day

AppsFigures grouped apps by downloads and looked at all apps with more than 100 up to 10 million downloads in the last month.

The analysis revealed that approximately 47.7% of the apps examined received between 100 and 1,000 downloads globally within the last month.

Approximately 33.3% of the apps examined garnered between 1,000 and 10,000 downloads in the past 30 days across both the App Store and Google Play.

By combining the aforementioned findings, it becomes evident that a significant majority of apps and games, comprising approximately 80%, receive fewer than 10,000 downloads on a monthly basis. On average, this translates to around 300 downloads per day at the upper end of the spectrum.

It’s important to note that this figure pertains to 80% of apps that surpass the threshold of 100 downloads per month. Thus, it excludes a substantial portion of the App Store and an even smaller proportion of Google Play, underscoring the limited visibility and recognition achieved by the majority of apps within these platforms.

Less than 1% get more than a million downloads

The other substantial group consists of apps that receive downloads ranging from 10,000 to 100,000. This range marks a point where increased investment in paid advertisements, including Apple Search Ads, becomes more prevalent.

Within the examined apps, only a small fraction, accounting for approximately 3.8%, attained download figures between 100,000 and 1 million in the past 30 days.

It’s noteworthy that a larger number of apps in this category originate from Google Play compared to the App Store.

Moving further, when focusing on apps with download counts ranging from 1 million to 10 million, the percentage decreases significantly to just 0.5%. Notably, many well-known and widely-used apps such as Twitter, TikTok (App Store version), and Instagram (App Store version) belong to this particular group.

Lastly, the smallest group comprises a mere 21 apps in total with 10 million or more downloads. Among these, 20 apps are sourced from Google Play, while only one app represents the App Store. This group stands as the most exclusive in terms of download figures.

It’s worth mentioning that while this analysis emphasises the distribution of downloads, it differs from the Monthly Millionaire’s Club article, which focuses on revenue. Notably, Google Play tends to attract a higher volume of downloads overall, highlighting its popularity in this regard.

Key takeaway

  • Majority of apps receive under 10,000 downloads monthly, averaging around 300 per day
  • Only a small percentage of apps achieve between 100,000 and 1 million downloads
  • A tiny fraction of apps (less than 1%) exceed 10 million downloads, mostly on Google Play
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