Online local food delivery service, Delivery.com, recently announced a partnership with Foursquare, the tech company that lets users discover local services such as food, alcohol and grocery delivery through the Foursquare mobile app. The integration is being facilitated by mobile commerce platform, Button, and enables Delivery.com and Foursquare to use each other’s expertise and improve consumer services. Foursquare users get to enjoy additional delivery options, whilst Delivery.com has access to high-intent-to-purchase users.
Delivery.com merchant tools
Jed Kleckner, CEO, Delivery.com, says:
“We’re excited to see how this further validates the winning strategy of open APIs. Our extensive merchant network is ripe for monetization by partners like Foursquare, while a marketplace like Button’s makes the integrations easier than ever to implement.”
Button’s DeepLink Commerce Technology provides the cross-functionality necessary to integrate Delivery.com with Foursquare. Button launched in October 2015 and has some big names on board as launch partners, including Delivery.com, Uber, Airbnb and Ticketmaster.
Michael Jaconi, Co-Founder and CEO, Button, adds:
“Button is thrilled to activate Delivery.com’s thousands of merchants on the Foursquare platform. Increasing the utility of mobile experiences through matching offline locations with online mobile actions showcases the true power and size of the mobile opportunity.”
In action, the partnership means that when a user finds a new restaurant on Foursquare, s/he can view Delivery.com’s integrated merchant data from within the Foursquare app and place an order from Delivery.com’s menu screen.
David Ban, Director of Business Development, Foursquare, says:
“At Foursquare, we’re obsessed with providing the best experiences for our users, so we like working with Button to fast-track new features. We love being able to offer market-specific services that enrich consumer experiences and help consumers connect with great local merchants – like through delivery via Delivery.com.”
Delivery.com says it has plans to continue to add strategic partnerships with mobile companies this year.