Confiant, the anti-fraud ad company, closed a $4.1 million Series A equity round with participation from River Bay Investments and Rubicon Venture Capital.
Founded in 2013, the company provides anti-malware software to prevent ad fraud. The firm’s solutions for mobile, desktop and video protect publishers’ revenue, resources and ultimately their reputations. Notable clients include Vice Media, Tribune Media, and Topix.
As part of the deal, Tom Leonard, CEO at River Bay Investments and Confiant co-founders Louis-David Mangin and Jerome Dangu will join the board of directors.
“For far too long, malware has been a costly plague for the digital ad industry, and malvertising groups are becoming bolder and more sophisticated in their attacks,” explained Ari Paparo, CEO and co-founder of Beeswax and one of Confiant’s advisors and customers. “Confiant is the first company to address this issue holistically and make media safe for publishers and consumers, and they have the hacker DNA to beat the bad guys.”
Confiant plans to use the funds to expand its product portfolio and talent pool, planning to double its headcount in 2019.
The firm’s latest Demand Quality Report noted that over 500 billion malicious and fraudulent impressions were served in 2018, accounting for one in 60 programmatic impressions.