Tigran is a seasoned marketing leader with a proven track record in B2C, SaaS, and crypto currencies. Currently, he works at CoinStats as Head of Digital Marketing, where he is leading a high-performing team, driving significant growth in revenue. He is also a speaker and lecturer, sharing his expertise in marketing.
In your own words, what’s your role in the app business right now?
Growth.
How did you end up working in apps?
It started at CoinStats when I joined the company as the first marketing hire. I built the marketing team from 0 to 10 people.
What are you most excited about in apps right now?
Currently, I’m more focused on paywalls.
Is there anyone you’d like to shout out to who has influenced your journey in the app industry?
Vahe Baghdasaryan, Andy Carvel, Nikita Bier.
What’s in your app tech stack?
Amplitude, Superwall, AppsFlyer.
What do you like most about working in apps?
Revenue growth.
What one thing would you change about the app industry?
Attribution is a nightmare nowadays.
If you weren’t working in apps what would you be doing?
Maybe I would have ended up down a more technical path, such as software development.
iOS or Android?
iOS.
What apps have been most useful to you over the last year?
Audible, YouTube, ChatGPT, X, Phantom.
What’s on your Spotify / Music party playlist?
Pink Floyd, System of a Down, Stevie Ray Vaughan, Blue October, Rammstein, Eric Clapton.
Any Netflix/ TV show recommendations?
Mad Men, Doctor House.
Is there anything else we should know about you?
I dance Kizomba and Yarkhushta, have done a triathlon, surf, and enjoy high-quality live music.
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