Nikita is the Chief Operating Officer at AdQuantum. He has been part of the AdQuantum family for the past seven years. Overall, he has been working on mobile projects for nine years now. During this time, he has gained extensive experience in the mobile app industry, having worked on more than 1,000 projects, including games and subscription-based apps.
In your own words, what’s your role in the app business right now?
My primary role in the app business is all about creating new products and driving growth for our company. I’m also in charge of managing the team and making sure the agency is on track to success. So basically, I’m here to make sure we hit the jackpot in the app market.
How did you end up working in apps? / get started?
My first mobile project was a dating app, where I was asked to spend $1 million a month for advertising.
What are you most excited about in apps right now? (tech, trends, people, verticals)
The most exciting thing for me in mobile apps today is definitely the growing trend of using artificial intelligence as it opens up a whole new world of possibilities for app developers, marketers, and users alike.
AI is already being used in a wide range of verticals, such as games, health and fitness, finance, and many others. I believe that in the very near future, we’ll have even more personalized experiences and see increased efficiency and productivity.
What other companies in the app space do you rate/ inspire you and why?
I really admire Plarium and Supercell. Both of these companies consistently produce high-quality products in their genre and they know how to do it right.
What do you like most about working in apps?
It’s a real pleasure to work with people in the mobile industry. Also, working in the mobile app industry makes you always learn something new. Because if you don’t, the chance that you succeed is extremely low.
What one thing would you change about the app industry / market?
From my perspective, the main issues of the app market today have a lot to do with app store policies, fees, and primarily the duopoly of the App Store and Google Play.
App Store and Google Play are the two biggest stores, which makes it challenging to compete with them. That being said, they charge high fees, which can be as much as 30%, and impose strict guidelines on app developers. This makes it exceedingly difficult to succeed, especially if you are a small development studio.
As the App Store and Google Play are the two most crucial stores for an app to be discovered by users, developers must comply with the rules they dictate. Therefore, I would like to see more competitive app stores emerge and thrive, which would move us away from the duopoly and give developers more opportunities to grow their apps successfully.
Where do you think there’s an opportunity for apps / or unmet needs?
I think we will see a lot of applications using AR technology in the next 5-10 years.
If you weren’t working in apps what would you be doing?
I would work at a venture capital fund.
iOS or Android?
What app(s) have been most useful to you over the last year?