Pay Per Call is an advertising model that implies advertisers to pay publishers for phone calls placed through ads displayed in publishers mobile or desktop inventory. It’s advantageous to advertisers because it allows to get in touch with their prospects directly and convert them to customers, as opposed to an ad view which is hard to objectively measure in terms of its value and click on an ad that mobile or desktop user could make accidentally.
Pay Per Call Advertising Networks
Related
Mobile AdvertisingCategoriesMobile Ad NetworksCTV AdvertisingIn-game AdvertisingAd ExchangesAd Fraud ToolsMobile Ad AnalyticsAd ServersMobile DSPsRetargetingApp InstallsAd FormatsBannersContent LockIn-AppIncentivized AdsInterstitialNativeOffer WallsPopunderRewarded VideoRich MediaModelsCPACPCCPICPLCPMCPSCPVCTVTrading ModelsProgrammaticReal Time BiddingSelf Service