We’re Favoured, a data-driven full-funnel app marketing agency leading the way in performance marketing across the entire app funnel.
So, what does that mean?
Well, we’re basically here to help you get more users and boost your profits – simple as that. We specialise in combining creativity and science to give you the best performance.
Our industry experts (sneak preview: our co-founder is a former Apple marketing lead) will support your business through full-funnel marketing. From attracting new people to converting them into customers, to engaging and retaining them long-term – we’ve got you covered.
Here’s how we do it…
Advertising, Influencer, and Organic Social
We specialise in paid social media marketing with expertise in TikTok, Apple Search & Instagram advertising. Our experts also cover Google PPC & UAC, and YouTube advertising. We can also boost your organic social media presence with influencer and UGC content.
Email, Push, Automations, and Growth Hacking
Favoured is unique because we run campaigns across the full app funnel so your marketing strategy covers the full user journey. We specialise in conversion strategy, email, push & in-app popup automations, MarTech implementation, CRO & ASO, and growth hacking.
Design, Motion Graphics & Video Production
Our talented Creative Team will innovate unique, engaging creatives that capture your brand. From design and product photography to motion graphics and video filming we create captivating content for your social and ads.
Clients love us because of our proactive communication, our strategic approach to marketing, and our funky creativity! But don’t just take our word for it, our innovative, out-of-the-box thinking has earnt us industry awards, including ….
- The Drum Top Digital Agencies
- Clutch Top Mobile Marketing Agencies 2024
- The Drum Best Value Agencies
- Clutch Top Advertising Agencies 2024
- Best TikTok Campaign Award Shortlist 2023
- Clutch Top User Acquisition Agency 2024
Let’s get creative, let’s get clever, and let’s smash your marketing goals.
Awards
Favoured Services
- Multi-channel advertising
- TikTok Advertising
- Apple Search Ads
- Email Marketing
- Tool Stack Audit and Implementation
- App Store Experimentation
- App Store Optimisation
- App Review Management Strategy
- Retention strategy
- Google App Campaigns
- Paid Social (Facebook, TikTok, Snapchat)
- Push Notifications
- App Store Copy & Images
- In-App Popups
- Influencer Marketing
- Video Production
- Graphic Design
- Video Editing
- User Generated Content
Team
George Sharpe
George Sharpe is the co-founder of Favoured and former marketing lead at Apple. He was responsible for launching Apple Music globally as well as working on other apps such a Pokemon Go and Clash Royal. Prior to Apple, George looked after global launches for award-winning artists including Taylor Swift and Sam Smith.
Office Location
HEADQUARTERS
2 Riding House St
London W1W 7FA
United Kingdom
0203 488 2548
Favoured Data
| Founded: | 2017 |
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| Employees: | 10-50 |
| Social Presence: | 5000 |
| Website Traffic: | 3000 |
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
Favoured Info
| Platforms: | Android, HTML5, iOS, macOS, Mobile Web, Responsive Web Apps, Windows Phone |
|---|---|
| Types: | Performance Management |
| Groups: | App Marketing, App Store Optimization, App Store Optimization Tools, Apple Search Ads, Celebrity Influencer Marketing, eCommerce Customer Acquisition, Fashion Influencer Marketing, Gaming Influencer Marketing, Growth Marketing, Influencer Marketing, Influencer Marketing Agencies, Influencer Marketing Services, Mobile Game User Acquisition, Mobile Marketing, Performance Marketing, Social Media Marketing, TikTok Marketing, Top Beauty Influencer Marketing, User Acquisition |
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How AI UGC is changing the game for mobile creative Posted on February 17, 2025 To explore this shift, we spoke with Andy Willers, co-founder at Favoured, an app-focused performance marketing agency.
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Crafting an effective app marketing plan Posted on November 04, 2024 This post was first published on favoured.
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What is AppsFlyer? Understanding the platform that powers mobile marketing insights Posted on October 17, 2024 At Favoured, we do just that too.
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The secret to successful mobile app marketing campaigns Posted on September 26, 2024 Favoured ensures your app downloads keep climbing.
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Catalysing Wollit's digital growth: From start-up to success Posted on September 10, 2024 ...Achieved over 200k unique installs Gained over 75k subscribers This post was first published on favoured.
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#227: AI UGC: Scaling Mobile Creative with Andy Willers, Co-Founder at Favoured AI is reshaping the way brands create and test ads, and mobile marketing is at the forefront of this revolution -
#18: Full Funnel App Marketing with George Sharpe, founder of Favoured Mobile app marketing is a journey, that starts the moment a person sees an ad for a mobile app and finishes when she or he takes an action – buy an app copy, subscribe to it, register for a service or make an in-app purchase
- Social Media Trend Report – Trending Audio (August 2025) and TikTok’s ‘M2’ Introduction Short‑form platforms such as TikTok, Instagram Reels and YouTube Shorts have centred their algorithms around audio. Sounds and songs that “trend” on the platform are pushed into more...
- UGC Marketing vs Influencer Marketing: Which Strategy Drives Higher Conversions? Compare UGC marketing and influencer marketing to see which strategy drives higher conversions. Learn the benefits, differences, and key metrics for each.
- What Is UGC in Marketing? Examples That Actually Perform Learn what UGC in marketing really means, see top-performing examples, and discover how user-generated content can skyrocket your brand’s performance in 2025.
- Retention Marketing Isn’t Boring: 5 Ecommerce Email Flows That Print Money in 2025 Learn the 5 ecommerce email flows every DTC brand needs in 2025—from welcome to winback, with expert copy tips and tested CTAs.
- TikTok Shop for Brands: How to Sell Direct in the Scroll TikTok Shop for Brands: How to Sell Direct in the Scroll Want to unlock the power of TikTok for your brand? TikTok Shop is changing the game for eCommerce, offering a seamless way to connect with customers...
Favoured Reviews
Get started |
Business of Apps Podcast with Favoured Co-Founder. Favoured reviews and testimonials – Check them out!
Careers |
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Follow |
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Contact |
hello@favoured.co.uk https://favoured.co.uk/contact/ |
