The global dating app industry generated over $6 billion in 2024, and is on track to hit $8.9 billion by the end of the decade at a compound annual growth rate of 6.2 percent, according to the 2025 edition of the Dating App Report.
More users from around the world are jumping on the online dating bandwagon, but the majority of revenue still comes from North America, specifically the United States. In 2024, 50 percent of revenues were generated in this region, with Europe providing 23 percent.
Dating app forecast revenues 2025 to 2030 ($bn)
Even though dating apps have been in a bit of a slump on the usage and downloads front, higher subscription pricing and newer payment models are pushing the total revenue for the industry higher. Tinder and Bumble, the two largest apps in terms of revenue and users, both stagnated in 2024.
Match Group, the owner of Tinder, Match, Plenty of Fish and several other dating apps, reported a 3.3 percent increase in revenues in 2024, its lowest growth percentage since 2018.
That said, Tinder is still the dominant dating app in terms of revenues, with 30% of all dating app revenues coming from it. Hinge, another dating app entity owned by the Match Group, generated $550 million revenue in 2024, a 38 percent increase on the previous year.
Over 300 million people use dating apps worldwide, with a growing percentage in Asia-Pacific and Africa. The average dating app user has approximately two apps that they access regularly.
Downloads for dating apps have declined since 2019, which does bode well for some of the larger apps as it suggests users are keeping them installed for longer. Smaller platforms, such as Feeld, PURE and Raya, are opening up the dating market to new experiences.
Want to learn more about the dating app industry? Our Dating App Report 2025 is packed full of charts and benchmarks to keep you informed.
