Dating App Report 2022

Detailed research into the online dating app market

David Curry

Updated: June 27, 2022

Executive Summary

The casualization of online dating has led to a rejuvenation of the industry. Tinder has led the way with a new type of dating experience, designed to be flexible, fun and informal.

What dating app generates the most revenue?

Tinder generates the most revenue and made three times more revenue than its closest competitor, Bumble. In 2021, Tinder made $1.65 billion revenue.

Which has the highest growth rate?

Hinge has the highest annual revenue growth in 2021 of 118%. It also has the most user growth, of 58%, adding seven million new users in 2021 and doubling its paying users.

What app has the highest average revenue per user?

OK Cupid has the highest ARPU of $30.1, followed by eHarmony and Bumble. Match has the highest “lifetime ARPU”, of $10.44, followed by Bumble and Hinge.

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Table of contents

  • Dating App Revenues
  • Dating App Usage
  • Dating App Downloads
  • Dating App Market Share
  • Dating App Demographics
  • Dating App Benchmarks
  • Dating App User Acquisition
  • Dating App Engagement
  • Dating App Advertising Spend

The Dating App Report – Research, Insights and Statistics is provided as downloadable PDF document with all data presented as charts and tables. So you can easily extract graphics and individual data.  It provides an overview of the sector’s financials, usage, downloads, benchmarks and demographics.

Quoted by Bloomber, Statista, Business Insider, TechCrunch, BBC, WIRED, The New York Times

What’s included? 

  • Document: PDF
  • Charts: 76
  • Data Points: 1361
  • Word Count: 6119
  • Pages: 87

The Dating App Report – Research, Insights and Statistics has been assembled by our in-house team of analysts at Business of Apps. We believe this is the most comprehensive report available on the app market. If you have any questions get in touch hello@businessofapps.com

List of Charts

  • Dating App Market Size 2015 to 2021 ($bn)
  • Tinder Revenue 2015 to 2021 ($mm)
  • Bumble Revenue 2015 to 2021 ($mm)
  • Plenty of Fish Revenue 2015 to 2021 ($mm)
  • Match Revenue 2015 to 2021 ($mm)
  • Badoo Revenue 2015 to 2021 ($mm)
  • OK Cupid Revenue 2015 to 2021 ($mm)
  • Grindr Revenue 2015 to 2021 ($mm)
  • Hinge Revenue 2017 to 2021 ($mm)
  • Tantan Revenue 2017 to 2021 ($mm)
  • Zoosk Revenue 2015 to 2021 ($mm)
  • Happn Revenue 2017 to 2021 ($mm)
  • Dating App Revenues 2015 to 2021 ($mm)
  • Dating App iOS Revenues 2017 to 2021 ($mm)
  • Dating App Android Revenues 2017 to 2021 ($mm)
  • Dating App Annual Growth 2016 to 2021 (%)
  • Dating App Average Revenue Per User 2021 ($)
  • Dating App Worldwide “Lifetime Average Revenue Per User” ($)
  • Dating App Projected Revenues 2022 to 2026 ($bn)
  • Dating App Acquisitions 2011 to 2021 ($mm)
  • Dating App Users 2015 to 2021 (mm)
  • Tinder Users 2015 to 2021 (mm)
  • Bumble Users 2015 to 2021 (mm)
  • Badoo Users 2015 to 2021 (mm)
  • Hinge Users 2015 to 2021 (mm)
  • Grindr Users 2015 to 2021 (mm)
  • Plenty of Fish Users 2015 to 2021 (mm)
  • Match Users 2015 to 2021 (mm)
  • Happn Users 2015 to 2021 (mm)
  • Tantan Users 2015 to 2021 (mm)
  • Dating App Users 2015 to 2021 (mm)
  • Dating App Users in the United States 2019 to 2021 (mm)
  • Tinder Paying Users 2017 to 2021 (mm)
  • Bumble Paying Users 2017 to 2021 (mm)
  • Badoo Paying Users 2017 to 2021 (mm)
  • Hinge Paying Users 2018 to 2021 (mm)
  • Match Group Other Paying Users 2017 to 2021 (mm)
  • Dating App Monthly Web Visits December 2021 (mm)
  • Dating App Downloads 2015 to 2021 (mm)
  • Tinder App Downloads 2015 to 2021 (mm)
  • Bumble App Downloads 2015 to 2021 (mm)
  • Badoo App Downloads 2015 to 2021 (mm)
  • Hinge App Downloads 2015 to 2021 (mm)
  • Grindr App Downloads 2015 to 2021 (mm)
  • Plenty of Fish App Downloads 2015 to 2021 (mm)
  • Happn App Downloads 2015 to 2021 (mm)
  • Tantan App Downloads 2015 to 2021 (mm)
  • Dating App Downloads 2015 to 2021 (mm)
  • Dating App Downloads in the United States 2017 to 2021 (mm)
  • Dating App Downloads in the United Kingdom 2017 to 2021 (mm)
  • Dating App Market Share in US 2021 (%)
  • Dating App Market Share in UK 2021 (%)
  • Dating App Market Share in India 2021 (%)
  • Dating App Market Share in Brazil 2021 (%)
  • Dating App Revenue by Country (%)
  • Dating App Downloads by Country (%)
  • Dating App Age Demographics 2021 (%)
  • Tinder Age Demographics 2021 (%)
  • Bumble Age Demographics 2021 (%)
  • Hinge Age Demographics 2021 (%)
  • Badoo Age Demographics 2021 (%)
  • Plenty of Fish Age Demographics 2021 (%)
  • Other Dating App Age Demographics (%)
  • Tinder Gender Demographics (%)
  • Bumble Gender Demographics (%)
  • Hinge Gender Demographics (%)
  • Badoo Gender Demographics (%)
  • Match Gender Demographics (%)
  • Other Dating App Gender Demographics (%)
  • Dating App Subscription Benchmarks
  • Dating App General Cost Per Action ($)
  • Dating App iOS Cost Per Action ($)
  • Dating App Android Cost Per Action ($)
  • Dating App APAC Cost Per Action ($)
  • Dating App EMEA Cost Per Action ($)
  • Dating App NA Cost Per Action ($)
  • Dating App Average Use Per Day (Minutes)
  • Dating App Average Time Open Per Day
  • Match Group Advertising Spend 2016 to 2020 ($mm)
  • Bumble Advertising Spend 2018 to 2020 ($mm)
  • Spark Networks Advertising Spend 2017 to 2020 ($mm)

How does it work?

To get access to the Dating App Report – Research, Insights and Statistics hit the buy now button above. After payment you will be taken to the download page to access your Dating App Report – Research, Insights and Statistics PDF. If you need any help email hello@businessofapps.com

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