Tinder retains highest market share in dating apps reaching 72% of MAUs

Anne Freer | February 15, 2022

App Business

Tinder continues to lead the app charts in terms of market share in the US in 2021. According to new data from Sensor Tower, the popular dating app reaches 72% of monthly active users among the most popular dating apps. 

Bumble’s MAUs are about 13% of Tinder’s while Hinge has just 3%. However, both of its competitors continue to attract new users. 

In January 2022, Hinge MAUs reached four times those of January 2019 (+344%) and Bumble grew its MAUs by a whopping 96%.

By comparison, Tinder usage has remained fairly fast (-1%).

Combined, the three apps reached 106.4 million of first-time installs in 2021, a 17% rise over 2019.

First-time installs of Bumble jumped to 21.6 million in 2021, up 19% from 2020.

Hinge grew installs by 50% in 2020 but only 2% in 2021. 

Tinder installs were 76.2 million worldwide in 2021, which presents a slight of 4% over 2020.

In light of lockdowns and the challenges over the past two years, dating apps remain popular for many users.

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