TikTok adds Playlist feature

Anne Freer | March 31, 2021

App Business

TikTok launched a new Playlist feature that allows selected creators to group their clips into separate themes.

The addition shared by social media guru Matt Navarra lets creators share their videos as part of collections. Users set the name of a collection with up 15 characters.

Right now, only invited influencers are able to use the function.

It’s as simple as it sounds.

A user taps on “Sort videos into playlists”, names their playlist and then selects the videos that should go into it.

Once the playlist is saved, it is added to the creator’s profile.

TikTok plans to roll out the feature to its wider community and business accounts.

But users will only be able to add public videos to playlists.

It hopes that the addition could boost engagement across the app as users will be able to view similar content more easily.

Brands and retailers could stand to benefit by launching tutorials and product features as episodes in the future.

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