TikTok launched a new Playlist feature that allows selected creators to group their clips into separate themes.
The addition shared by social media guru Matt Navarra lets creators share their videos as part of collections. Users set the name of a collection with up 15 characters.
🔥 BIG NEWS FOR TIKTOK CREATORS— 🟣 Matt Navarra (@MattNavarra) March 27, 2021
TikTok has started to rollout a Playlists feature!
It allows users to create themed playlists for their videos…
…Making it easier for others to find and “watch part 2” of series of videos pic.twitter.com/oxGg7oZqp1
Right now, only invited influencers are able to use the function.
It’s as simple as it sounds.
A user taps on “Sort videos into playlists”, names their playlist and then selects the videos that should go into it.
Once the playlist is saved, it is added to the creator’s profile.
TikTok plans to roll out the feature to its wider community and business accounts.
But users will only be able to add public videos to playlists.
It hopes that the addition could boost engagement across the app as users will be able to view similar content more easily.
Brands and retailers could stand to benefit by launching tutorials and product features as episodes in the future.